{"id":4058,"date":"2023-09-22T15:18:46","date_gmt":"2023-09-22T15:18:46","guid":{"rendered":"https:\/\/booksaves.com\/shop\/?post_type=product&#038;p=4058"},"modified":"2023-09-22T15:18:47","modified_gmt":"2023-09-22T15:18:47","slug":"strategic-management-in-the-media-theory-to-practice","status":"publish","type":"product","link":"https:\/\/booksaves.com\/shop\/product\/strategic-management-in-the-media-theory-to-practice\/","title":{"rendered":"Strategic Management in the Media: Theory to Practice"},"content":{"rendered":"<p>\u2032K\u00fcng\u2019s book stands out for its focus on concepts, drivers, and dynamics. Its scope and learning are brilliant and dazzling. This updated edition will be a source of insight for students and a tool for industry veterans who seek the perspective of academia.\u2032<br \/>\n<span class=\"a-text-bold a-text-italic\">\u2013 Eli Noam, Columbia Business School<\/span><\/p>\n<p>\u2032A landmark contribution to scholarship, K\u00fcng\u2019s excellent book provides an empirically rich and analytically sharp-sighted guide to contemporary organizational strategies in a complex and dynamic media environment.\u2032<br \/>\n<span class=\"a-text-bold a-text-italic\">\u2013 Gillian Doyle, University of Glasgow<\/span><\/p>\n<p>\u2032In the age of relentless technological disruption, unlimited distribution and non-professionalization, media firms are more dependent than ever on strategic management. K\u00fcng articulates the dimensions of media industries to account for an ever-increasing array of challenges and strategies.\u2032<br \/>\n<span class=\"a-text-bold a-text-italic\">\u2013 David Craig, University of Southern California<\/span><\/p>\n<p>In this Second Edition of a book many found invaluable for research and teaching, including myself, K\u00fcng accomplishes a challenging task: to preserve all the best qualities of the First Edition while both extending the scope and deepening understandings about strategic management theory in application to media industries.\u2032<br \/>\n<span class=\"a-text-bold a-text-italic\">\u2013 Gregory Ferrell Lowe, University of Tampere<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>With the media industries facing unprecedented change and challenge from top to bottom, it has never been more vital to understand the elements of strategy and how they apply to media organizations.<\/p>\n<p>This new edition:<\/p>\n<ul class=\"a-unordered-list a-vertical\">\n<li><span class=\"a-list-item\">Shows innovation, disruption and strategic adaptation in action, with a stronger focus on a case-based approach<\/span><\/li>\n<li><span class=\"a-list-item\">Takes readers deep into case studies on BuzzFeed, The Guardian, Netflix, the New York Times and the BBC<\/span><\/li>\n<li><span class=\"a-list-item\">Explains strategic theory and concepts with insight and clarity<\/span><\/li>\n<li><span class=\"a-list-item\">Shows how to understand change and decision-making within media organizations.<\/span><\/li>\n<\/ul>\n<p>This is the essential guide to change and management in the media industries \u2013 ideal for students of media studies, media economics and media management.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2032K\u00fcng\u2019s book stands out for its focus on concepts, drivers, and dynamics. Its scope and learning are brilliant and dazzling. This updated edition will be a source of insight for students and a tool for industry veterans who seek the perspective of academia.\u2032<br \/>\n<span class=\"a-text-bold a-text-italic\">\u2013 Eli Noam, Columbia Business School<\/span><\/p>\n<p>\u2032A landmark contribution to scholarship, K\u00fcng\u2019s excellent book provides an empirically rich and analytically sharp-sighted guide to contemporary organizational strategies in a complex and dynamic media environment.\u2032<br \/>\n<span class=\"a-text-bold a-text-italic\">\u2013 Gillian Doyle, University of Glasgow<\/span><\/p>\n<p>\u2032In the age of relentless technological disruption, unlimited distribution and non-professionalization, media firms are more dependent than ever on strategic management. K\u00fcng articulates the dimensions of media industries to account for an ever-increasing array of challenges and strategies.\u2032<br \/>\n<span class=\"a-text-bold a-text-italic\">\u2013 David Craig, University of Southern California<\/span><\/p>\n<p>In this Second Edition of a book many found invaluable for research and teaching, including myself, K\u00fcng accomplishes a challenging task: to preserve all the best qualities of the First Edition while both extending the scope and deepening understandings about strategic management theory in application to media industries.\u2032<br \/>\n<span class=\"a-text-bold a-text-italic\">\u2013 Gregory Ferrell Lowe, University of Tampere<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>With the media industries facing unprecedented change and challenge from top to bottom, it has never been more vital to understand the elements of strategy and how they apply to media organizations.<\/p>\n<p>This new edition:<\/p>\n<ul class=\"a-unordered-list a-vertical\">\n<li><span class=\"a-list-item\">Shows innovation, disruption and strategic adaptation in action, with a stronger focus on a case-based approach<\/span><\/li>\n<li><span class=\"a-list-item\">Takes readers deep into case studies on BuzzFeed, The Guardian, Netflix, the New York Times and the BBC<\/span><\/li>\n<li><span class=\"a-list-item\">Explains strategic theory and concepts with insight and clarity<\/span><\/li>\n<li><span class=\"a-list-item\">Shows how to understand change and decision-making within media organizations.<\/span><\/li>\n<\/ul>\n<p>This is the essential guide to change and management in the media industries \u2013 ideal for students of media studies, media economics and media management.<\/p>\n","protected":false},"featured_media":4059,"comment_status":"open","ping_status":"closed","template":"","meta":{"content-type":""},"product_brand":[],"product_cat":[287],"product_tag":[],"class_list":["post-4058","product","type-product","status-publish","has-post-thumbnail","product_cat-business-money","first","instock","taxable","shipping-taxable","purchasable","product-type-simple","add-to-wishlist-after_add_to_cart"],"_links":{"self":[{"href":"https:\/\/booksaves.com\/shop\/wp-json\/wp\/v2\/product\/4058","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/booksaves.com\/shop\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/booksaves.com\/shop\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/booksaves.com\/shop\/wp-json\/wp\/v2\/comments?post=4058"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/booksaves.com\/shop\/wp-json\/wp\/v2\/media\/4059"}],"wp:attachment":[{"href":"https:\/\/booksaves.com\/shop\/wp-json\/wp\/v2\/media?parent=4058"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/booksaves.com\/shop\/wp-json\/wp\/v2\/product_brand?post=4058"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/booksaves.com\/shop\/wp-json\/wp\/v2\/product_cat?post=4058"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/booksaves.com\/shop\/wp-json\/wp\/v2\/product_tag?post=4058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}