{"id":4257,"date":"2023-10-03T12:03:47","date_gmt":"2023-10-03T12:03:47","guid":{"rendered":"https:\/\/booksaves.com\/shop\/?post_type=product&p=4257"},"modified":"2023-10-03T12:03:48","modified_gmt":"2023-10-03T12:03:48","slug":"blue-ocean-shift","status":"publish","type":"product","link":"https:\/\/booksaves.com\/shop\/product\/blue-ocean-shift\/","title":{"rendered":"Blue Ocean Shift"},"content":{"rendered":"

Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, how to inspire people\u2019s confidence and seize new growth, guiding you step by step through how to take your organization from a red ocean, crowded with competition, to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation and growth. They show why non-disruptive creation is as important as disruption in seizing new growth.<\/span>

Blue Ocean Shift<\/i>\u00a0is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the processes and tools outlined in the book. Whether you are a cash-strapped start-up or a large, established company, a non-profit or national government, you will learn how to move from red to blue oceans in a way that builds people\u2019s confidence so that they own and drive the process.<\/span>

With battle-tested lessons learned from successes and failures in the field,\u00a0<\/span>Blue Ocean Shift\u00a0<\/i>is critical reading for leaders, managers and entrepreneurs alike. You\u2019ll learn what works, what doesn\u2019t, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on\u00a0<\/span>your own<\/i>\u00a0blue ocean journey.\u00a0<\/span>Blue Ocean Shift<\/i>\u00a0is indispensable for anyone committed to building a compelling future.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, how to inspire people\u2019s confidence and seize new growth, guiding you step by step through how to take your organization from a red ocean, crowded with competition, to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation and growth. They show why non-disruptive creation is as important as disruption in seizing new growth.<\/span>

Blue Ocean Shift<\/i>\u00a0is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the processes and tools outlined in the book. Whether you are a cash-strapped start-up or a large, established company, a non-profit or national government, you will learn how to move from red to blue oceans in a way that builds people\u2019s confidence so that they own and drive the process.<\/span>

With battle-tested lessons learned from successes and failures in the field,\u00a0<\/span>Blue Ocean Shift\u00a0<\/i>is critical reading for leaders, managers and entrepreneurs alike. You\u2019ll learn what works, what doesn\u2019t, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on\u00a0<\/span>your own<\/i>\u00a0blue ocean journey.\u00a0<\/span>Blue Ocean Shift<\/i>\u00a0is indispensable for anyone committed to building a compelling future.<\/span><\/p>\n","protected":false},"featured_media":4258,"comment_status":"open","ping_status":"closed","template":"","meta":{"content-type":""},"product_brand":[],"product_cat":[301,240],"product_tag":[],"class_list":["post-4257","product","type-product","status-publish","has-post-thumbnail","product_cat-knowledge","product_cat-self-help","first","instock","taxable","shipping-taxable","purchasable","product-type-simple","add-to-wishlist-after_add_to_cart"],"_links":{"self":[{"href":"https:\/\/booksaves.com\/shop\/wp-json\/wp\/v2\/product\/4257","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/booksaves.com\/shop\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/booksaves.com\/shop\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/booksaves.com\/shop\/wp-json\/wp\/v2\/comments?post=4257"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/booksaves.com\/shop\/wp-json\/wp\/v2\/media\/4258"}],"wp:attachment":[{"href":"https:\/\/booksaves.com\/shop\/wp-json\/wp\/v2\/media?parent=4257"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/booksaves.com\/shop\/wp-json\/wp\/v2\/product_brand?post=4257"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/booksaves.com\/shop\/wp-json\/wp\/v2\/product_cat?post=4257"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/booksaves.com\/shop\/wp-json\/wp\/v2\/product_tag?post=4257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}