The 30 Day MBA in Marketing provides a complete marketing ‘course’ spanning twelve disciplinary areas, and including such hot topics as Buyer behaviour, Marketing strategy, Promotion and advertising, Pricing, Managing the marketing organization and Marketing and the law. Each chapter includes at least one practical real life example to illustrate how marketing concepts apply to business decision making. Learn what they teach you on professional marketing courses and at the world’s top Business Schools and why it matters to you; eliminate gaps in your marketing knowledge and take part in business decision making on an equal footing with MBA graduates or your company marketing director. This book includes detailed information on how to find and analyse market data on any business or market anywhere and online appendices that provide an invaluable guide to finding further information and free resources on each topic covered.
The 30 Day MBA in Marketing: Your Fast Track Guide to Business Success
The 30 Day MBA in Marketing provides a complete marketing ‘course’ spanning twelve disciplinary areas, and including such hot topics as Buyer behaviour, Marketing strategy, Promotion and advertising, Pricing, Managing the marketing organization and Marketing and the law. Each chapter includes at least one practical real life example to illustrate how marketing concepts apply to business decision making. Learn what they teach you on professional marketing courses and at the world’s top Business Schools and why it matters to you; eliminate gaps in your marketing knowledge and take part in business decision making on an equal footing with MBA graduates or your company marketing director. This book includes detailed information on how to find and analyse market data on any business or market anywhere and online appendices that provide an invaluable guide to finding further information and free resources on each topic covered.
Sh 1,795.00
2 in stock
Related products
-
Organizational Behavior, Theory, and Design in Health Care 2nd Edition by Nancy Borkowski (Author)
Due to the vast size and complexity of the U.S. health care system―the nation’s largest employer―health care managers face a myriad of unique challenges such as labor shortages, caring for the uninsured, cost control, and quality improvement. Organizational Behavior, Theory, and Design, Second Edition was written to provide health services administration students, managers, and other professionals with an in-depth analysis of the theories and concepts of organizational behavior and organization theory while embracing the uniqueness and complexity of the healthcare industry. Using an applied focus, this book provides a clear and concise overview of the essential topics in organizational behavior and organization theory from the healthcare manager’s perspective.
-
Fighting the Banana Wars and Other Fairtrade Battles
Sh 1,395.00It started very small and full of hope. But its daring campaigns have placed Fairtrade goods at the heart of the supermarket shelves. From bananas and coffee beans to cotton and chocolate, Fairtrade has grown to become an important global movement that has revolutionised the way we shop. As Harriet Lamb, Director of the Fairtrade Foundation, explains in this fascinating story, Fairtrade is about a better deal for workers and famers in the developing world.It’s about making sure the food on our plates, and shirts on our backs, don’t rob people in other countries of the means to feed or clothe themselves. She explores the journey, through an often unjust system, that Fairtrade items make from farm to consumer. And she uncovers the shocking cost of our demand for cheaper food. There is much still to be done. But by hard work and high ideals, Fairtrade is starting to transform the lives of over 7 million farmers, workers and their families, and is a powerful symbol of how extraordinary change can be achieved against all the odds – by us all.
-
Strategic Management in the Media: Theory to Practice
Sh 4,000.00“This book provides vital insights into the elements of strategy and their application to media firms. Solidly grounded in theory but not pedantic, it is essential reading for those who make or wish to comprehend choices of media companies.”
– Robert Picard, University of Jönköping
“Insightful, contextually analytical, yet easy to comprehend, Strategic Management in the Media successfully applies the adaptive and interpretative areas of strategic theory in the media sectors. It provides a unique perspective in which common themes linking media strategy and industry environment are thoughtfully discussed.”
– Sylvia M. Chan-Olmsted, University of Florida“…an invaluable asset for students of media management. The use of pertinent examples and case studies throughout brings the analysis to life and contributes to a highly readable introduction.”
– Gillian Doyle, University of GlasgowThis book is a comprehensive, accessible and expert introduction to strategy within a media management context.
It is divided into two parts – part one providess an introduction to and overview of the media industry from a strategic management perspective, looking in detail at the sectors that together comprise the industry – newspaper, book and magazine publishing, music, radio and television – and the strategic forces at work in each. This provides the foundation for part two, which analyses a number of strategic topics central to the media sector, such as technological change, organisational structure, leadership, and creativity and innovation.
The chapters follow the same structure: the relevant theory is outlined, its application to the media industry is discussed, and case studies from the media industry are used to illustrate the theory and illuminate its relevance for the media field. The cases and examples used come from all sectors of the industry and a range of geographic regions and include News Corporation, Endemol, BBC, Bertelsmann, CNN, MTV, Disney and Pixar.
-
Investing in Real Estate, 5th Edition Paperback
Now in its fifth edition, Investing in Real Estate is the straightforward guide that helps you start growing your fortune by investing in houses and small apartment buildings. Successful real estate investor Gary Eldred shows you how you can outperform the stock market by investing in residential real estate–the surest and safest way to build assets.
This updated edition covers all the new trends and tactics in real estate investing, including how to shop for properties outside your home market and how to use option arms to achieve positive cash flow. As always, you’ll find all the information you need to start investing now, as well as up-to-date tips on negotiating deals, spotting market trends, and using the Internet as a research tool to find and buy properties. Let the authors show you how to:
* Buy with a low or no-money down payment
* Build wealth without paying income taxes
* Find the neighborhoods and properties that will appreciate fastest
* Add value to your properties with smart improvements
* Choose the best financing for your investments
* Protect your net worth with LLCs and other legal strategies
Whether you need money for your child’s college tuition, a prosperous retirement, or a higher quality of life, Investing in Real Estate, Fifth Edition is the best guide available to help you start building real wealth right now.
Be the first to review “The 30 Day MBA in Marketing: Your Fast Track Guide to Business Success”