-
Marketing Research: Concepts, Practices and Cases
KShs 7,900.00Marketing Research is a comprehensive textbook specially designed to meet the needs of management students. It combines the quantitative and qualitative aspects of marketing research, and addresses its utility for both the researcher and the end-user.
The text provides in-depth coverage of the key elements of the subject: its theoretical foundations, techniques of planning and design, research methodology for the implementation of quantitative and qualitative techniques, presentation and interpretation of findings through reports, and the use of marketing research techniques for developing and evaluating marketing strategies. Among the other important topics discussed are the role of research in marketing, planning for market research, types of research and sources of data, design of questionnaires and interview guides, interview techniques, methods of sampling, implementing qualitative and quantitative research, data editing and tabulation, data analysis, and computer-based techniques of data analysis. Users would find this book highly useful for its coverage of the fundamental concepts of marketing research and its relevance to business decision-making explained through classroom-tested case studies, caselets, tables, flow charts, and diagrams.
-
The Neatest Little Guide to Stock Market Investing, 2010 Edition – Softcover
KShs 995.00Now in its fourth edition, Jason Kelly’s The Neatest Little Guide to Stock Market Investing has established itself as a clear, concise, and highly effective guide for investing in stocks. This comprehensively updated edition contains tried-and-true investment principles to teach investors how to create and refine a profitable investment program. New strategies and content include:
·Basic tips on when to invest and how to reduce the amount of risk in this turbulent market
·A new core portfolio technique that shows readers a way to achieve 3 percent quarterly performance with the IJR exchange-traded fund
·An exclusive interview with legendary Legg Mason investment counselor, Bill Miller, including his thoughts on the financial crash of 2008Accessible and intelligent, The Neatest Little Guide to Stock Market Investing is what every investor needs to keep pace in the current market.
-
Disrupting Shameful Legacies (Doing Arts Thinking: Arts Practice, Research and Education, 4)
KShs 6,160.00Much has been written in Canada and South Africa about sexual violence in the context of colonial legacies, particularly for Indigenous girls and young women. While both countries have attempted to deal with the past through Truth and Reconciliation Commissions and Canada has embarked upon its National Inquiry on Missing and Murdered Indigenous Women and Girls, there remains a great deal left to do. Across the two countries, history, legislation and the lived experiences of young people, and especially girls and young women point to a deeply rooted situation of marginalization. Violence on girls’ and women’s bodies also reflects violence on the land and especially issues of dispossession. What approaches and methods would make it possible for girls and young women, as knowers and actors, especially those who are the most marginalized, to influence social policy and social change in the context of sexual violence?
Taken as a whole, the chapters in Disrupting Shameful Legacies: Girls and Young Women Speaking Back through the Arts to Address Sexual Violence which come out of a transnational study on sexual violence suggest a new legacy, one that is based on methodologies that seek to disrupt colonial legacies, by privileging speaking up and speaking back through the arts and visual practice to challenge the situation of sexual violence. At the same time, the fact that so many of the authors of the various chapters are themselves Indigenous young people from either Canada or South Africa also suggests a new legacy of leadership for change.
-
Judicial Review in Kenya-PLO LUMUMBA
KShs 1,700.00The importance of judicial review of administrative action to Kenya cannot be gainsaid. Kenya faces a burgeoning administrative structure in an environment in which “good governance” is yet to take root fully. Fashioned specifically to check excess of and lapses in, administrative action, judicial review is tailor-made for Kenyan circumstances, as they exist today.
-
Adams’s Outline of Fractures, 12th Edition
KShs 10,000.00The new edition of the now classic Adam’s Outline of Fractures – prepared by authors working in the UK – has been updated to include the latest conservative and surgical approaches to the management of fractures. Suitable for medical undergraduates and trainee surgeons, as well as nurses and physiotherapists working in trauma services, this classic text continues to offer a sound basis for the safe and effective management of musculoskeletal injuries.
-
Eat, Pray, Love. One Woman’s Search for Everything
KShs 850.00Eat, Pray, Love: One Woman’s Search for Everything. Front Cover. Elizabeth Gilbert.It’s 3 a.m. and Elizabeth Gilbert is sobbing on the bathroom floor. She’s in her thirties, she has a husband, a house, they’re trying for a baby – and she doesn’t want any of it. A bitter divorce and a turbulent love affair later, she emerges battered and bewildered and realises it is time to pursue her own journey in search
-
Dark Flame
KShs 650.00Once it seemed being immortal was a gift to Ever Bloom – now it’s a curse. And she’s a danger to herself.
Ever has been dabbling in Magyck – seeking to explore her own powers, hoping to find a future for her relationship with Damen. But she’s not in control – in fact, the magyck has bound her eternally to her immortal enemy, Roman. Whenever he’s near, she feels his heartbeat, his breath, his blood racing in her veins. Ever is in deep – and the one person who might be able to help her must never find out what she’s done . . .
-
Textbook of Orthopedics: Includes Clinical Examination Methods in Orthopedics
This book is a comprehensive guide to orthopedics for postgraduate medical students. The fifth edition has been fully revised to present the latest developments and understanding in the field. The book covers numerous injuries and disorders, with each topic beginning with an overview of relevant anatomy, followed by principles and methods of diagnosis and clinical and surgical management. Each chapter includes a brief summary outlining key points, as well as example X-Rays for the topic in discussion. The fifth edition features new sections on trauma, geriatric orthopaedics, arthroscopy, and surgical techniques, as well as additional images including new X-Rays and MRI scans, and line diagrams. Key Points Comprehensive guide to orthopaedics for postgraduate medical students Fully revised, fifth edition with new topics More than 1300 clinical images and diagrams, many new to this edition Previous edition (9788184487442) published in 2010
-
Obstetrics by Ten Teachers 21ED (Taylor)
KShs 3,870.00First published in 1917 as ‘Midwifery’, Obstetrics by Ten Teachers is well established as a concise, yet comprehensive, guide within its field. The 21st Edition has been thoroughly updated by its latest team of ‘teachers’, integrating clinical material with the latest scientific developments that underpin patient care.
Each chapter is highly structured, with learning objectives, definitions, aetiology, clinical features, investigations, treatments and key point summaries and additional reading where appropriate. A key theme for this edition is ‘professionalism’ and information specific to this is threaded throughout the text.
KEY FEATURES
* Fully revised – content is entirely refreshed and up to date for this twentieth edition, including the latest imaging and reproductive technologies and current guidelines for best practice
Highly illustrated – text supported and enhanced throughout by high-quality colour line diagrams and photographs
Clear and accessible – numerous features supplement the narrative text and provide useful queues for revision
Illustrative case histories – engage the reader with realistic scenarios that bring obstetric practice to life
Digital support material – download and personalise the ebook for fully-flexible access and visit [www.routledge.com/cw/mccarthy] for additional resources including questions for self-assessment, video and patient interviews
Along with its companion Gynaecology by Ten Teachers, 21st Edition, the books continue to provide an accessible ‘one stop shop’ in obstetrics and gynaecology for a new generation of doctors.The editors:
Louise C Kenny is Professor and Executive Pro-Vice Chancellor of the Faculty of Health and Life Sciences at the University of Liverpool, UK.
Fergus McCarthy is Senior Lecturer, University College Cork and Consultant Obstetrician & Gynaecologist and Maternal Fetal Medicine Subspecialist, Cork University Maternity Hospital, Cork, Ireland.
-
Forensic Pathology Principles and Practice
KShs 60,000.00Forensic Pathology is a comprehensive reference that uses a case-oriented format to address, explain and guide the reader through the varied topics encountered by forensic pathologists. Developed in response to a severe void in the literature, the book addresses topics ranging from medicolegal investigation of death to death scene investigation, forensic autopsy, and artifacts of resuscitation as well as complications of medical therapy, forensic osteology, forensic odontology, forensic photography, and death certification. The book includes various types of cases, including sudden natural death, asphyxia, motor vehicle collisions, death in custody, child abuse and elder abuse, acute psychiatric and emotional deaths, and pregnancy. It contains sample descriptions of pathological lesions which serve to aid pathologists in reporting their findings to law enforcement agencies, attorneys, and others involved in investigations of sudden death. The concepts outlined in the text are beautifully illustrated by large, colorful photographs. There are also “Do and Don’t” sections at the end of each chapter that provide guidance for handling the types of cases examined. This work will benefit not only experienced forensic pathologists, but also hospital pathologists who occasionally performs medicolegal autopsies; doctors in training; medical examiners; law enforcement personnel; crime scene investigators; attorneys; and fellows and students of the medical sciences.