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    • Beyond Buzz: The Next Generation of Word-of-Mouth Marketing

      Beyond Buzz: The Next Generation of Word-of-Mouth Marketing

      KShs 1,500.00
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      Beyond Buzz: The Next Generation of Word-of-Mouth Marketing

      Beyond Buzz: The Next Generation of Word-of-Mouth Marketing

      Selected as one of Library Journal’s Best Business Books for 2007

       

      Tied for the Gold Medal in the first annual Axiom Business Awards, sponsored by Inc. Magazine.

       

      It’s official: the old marketing model is dead, and word of mouth is king. But while a lot of attention has been paid to the mechanics of creating buzz, only the savviest of marketers have learned to focus on crafting the right kind of message — because without it, even the loudest buzz will soon die down. Beyond Buzz shows readers how to listen to customers, identify what is important to them, and then craft the kind of message that will truly resonate and spark conversation.

      Filled with insightful examples of conversational marketing at work, Beyond Buzz gives readers the tools and inspiration they need to create an effective and interesting conversational theme that will engage their customers and take their marketing to a whole new level.

      Without the right message in place, word of mouth marketing will never live up to its promise. This innovative and practical book shows readers how to ignite people’s interest…and generate much more than buzz.

      KShs 1,500.00
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    • The ABC's of Building a Business Team That Wins: The Invisible Code of Honor That Takes Ordinary People and Turns Them into a Championship Team (Rich Dad's Advisors) Paperback

      The ABC’s of Building a Business Team That Wins: The Invisible Code of Honor That Takes Ordinary People and Turns Them into a Championship Team (Rich Dad’s Advisors) Paperback

      KShs 1,000.00
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      The ABC's of Building a Business Team That Wins: The Invisible Code of Honor That Takes Ordinary People and Turns Them into a Championship Team (Rich Dad's Advisors) Paperback

      The ABC’s of Building a Business Team That Wins: The Invisible Code of Honor That Takes Ordinary People and Turns Them into a Championship Team (Rich Dad’s Advisors) Paperback

      Presents straightforward guidelines on how to govern the internal operations of companies, families, and one’s own personal life citing the benefits of applying team-based strategies for winning results.

      KShs 1,000.00
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    • International Intellectual Property in an Integrated World Economy (Aspen Casebook)
      International Intellectual Property in an Integrated World Economy (Aspen Casebook)
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