Manage Computers at Work

It rocked the marketing world in 1986, and now, nearly two decades later, the strategies set down in Marketing Warfare are still just as relevant. To commemorate the 20th anniversary of the classic book that changed an industry, marketing mavens Al Ries and Jack Trout will reunite to annotate their book for another generation of marketers. The Anniversary Edition offers:

• A fresh perspective on why waging marketing warfare is even more important today than 20 years ago
• In-depth analyses of some of the biggest marketing successes and failures of the last two decades
• Reproductions of successful (or not so successful) ads, accompanied by the authors’ comments on why they succeeded or failed
• Valuable follow-up to the original edition. Where are these companies now? Who’s still a market leader?

Marketing is war. To triumph over the competition, it’s not enough to target customers. Marketers must take aim at their competitors―and be prepared to defend their own turf. This indispensable guide gives smart fighters the best tactics―defensive, offensive, flanking, and guerrilla. Marketing Warfare is the book that wrote the new rules

The Fair Trade Scandal takes aim at an a consumer movement which many assume to be entirely benign. Through a razor-sharp analysis based on insider knowledge, Ndongo Sylla shows that there is a big gap between the rhetoric of fair trade and its practical results.

Sylla shows empirically that Fair Trade excludes those who need it the most and that its benefits are essentially captured by the wealthiest groups in the supply chain. Based on his experience of working for Fairtrade International Sylla shows the flaws in the Fair Trade system which compromise its ethical mission.

The Fair Trade Scandal is both a provocative and deeply informative exploration of the Fair Trade phenomenon, suitable for specialists and non-specialists alike

While most other titles on Sun Tzu emphasize the strategic or philosophical nature of Sun Tzu’s writings, this guide will show readers how to implement The Art of War tactically and operationally. It promotes savvy strategic principles from Sun Tzu such as: share rewards, coordinate resources, and choose your timing. “Sun Tzu for Execution” enables readers to achieve results and improve their bottom line. Filled with insight commentary and examples from companies that are best in class at execution, “Sun Tzu for Execution” makes strategy actionable.

Most people think accountants speak a foreign language. But here, financial statements, financial analysis and control, break-even analysis, profit improvement, securing the right type of funding, and buying and selling a business are all clearly explained and simplified. Expert advice is given through financial FAQs; short, easy-to-read, and understandable sections; and case studies providing insights into what other businesses have done and why it worked for them.