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Marketing Warfare: 20th Anniversary Edition: Authors’ Annotated Edition
KShs 650.00It rocked the marketing world in 1986, and now, nearly two decades later, the strategies set down in Marketing Warfare are still just as relevant. To commemorate the 20th anniversary of the classic book that changed an industry, marketing mavens Al Ries and Jack Trout will reunite to annotate their book for another generation of marketers. The Anniversary Edition offers:
• A fresh perspective on why waging marketing warfare is even more important today than 20 years ago
• In-depth analyses of some of the biggest marketing successes and failures of the last two decades
• Reproductions of successful (or not so successful) ads, accompanied by the authors’ comments on why they succeeded or failed
• Valuable follow-up to the original edition. Where are these companies now? Who’s still a market leader?Marketing is war. To triumph over the competition, it’s not enough to target customers. Marketers must take aim at their competitors―and be prepared to defend their own turf. This indispensable guide gives smart fighters the best tactics―defensive, offensive, flanking, and guerrilla. Marketing Warfare is the book that wrote the new rules
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Strategic Management in the Media: Theory to Practice
KShs 4,000.00“This book provides vital insights into the elements of strategy and their application to media firms. Solidly grounded in theory but not pedantic, it is essential reading for those who make or wish to comprehend choices of media companies.”
– Robert Picard, University of Jönköping
“Insightful, contextually analytical, yet easy to comprehend, Strategic Management in the Media successfully applies the adaptive and interpretative areas of strategic theory in the media sectors. It provides a unique perspective in which common themes linking media strategy and industry environment are thoughtfully discussed.”
– Sylvia M. Chan-Olmsted, University of Florida“…an invaluable asset for students of media management. The use of pertinent examples and case studies throughout brings the analysis to life and contributes to a highly readable introduction.”
– Gillian Doyle, University of GlasgowThis book is a comprehensive, accessible and expert introduction to strategy within a media management context.
It is divided into two parts – part one providess an introduction to and overview of the media industry from a strategic management perspective, looking in detail at the sectors that together comprise the industry – newspaper, book and magazine publishing, music, radio and television – and the strategic forces at work in each. This provides the foundation for part two, which analyses a number of strategic topics central to the media sector, such as technological change, organisational structure, leadership, and creativity and innovation.
The chapters follow the same structure: the relevant theory is outlined, its application to the media industry is discussed, and case studies from the media industry are used to illustrate the theory and illuminate its relevance for the media field. The cases and examples used come from all sectors of the industry and a range of geographic regions and include News Corporation, Endemol, BBC, Bertelsmann, CNN, MTV, Disney and Pixar.
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Last to Die: A Rizzoli & Isles Novel
KShs 400.00For the second time in his short life, Teddy Clock has survived a massacre. Two years ago, he barely escaped when his entire family was slaughtered. Now, at fourteen, in a hideous echo of the past, Teddy is the lone survivor of his foster family’s mass murder. Orphaned once more, the traumatized teenager has nowhere to turn—until the Boston PD puts detective Jane Rizzoli on the case. Determined to protect this young man, Jane discovers that what seemed like a coincidence is instead just one horrifying part of a relentless killer’s merciless mission.
Jane spirits Teddy to the exclusive Evensong boarding school, a sanctuary where young victims of violent crime learn the secrets and skills of survival in a dangerous world. But even behind locked gates, and surrounded by acres of sheltering Maine wilderness, Jane fears that Evensong’s mysterious benefactors aren’t the only ones watching. When strange blood-splattered dolls are found dangling from a tree, Jane knows that her instincts are dead on. And when she meets Will Yablonski and Claire Ward, students whose tragic pasts bear a shocking resemblance to Teddy’s, it becomes chillingly clear that a circling predator has more than one victim in mind.
Joining forces with her trusted partner, medical examiner Maura Isles, Jane is determined to keep these orphans safe from harm. But an unspeakable secret dooms the children’s fate—unless Jane and Maura can finally put an end to an obsessed killer’s twisted quest.
PRAISE FOR TESS GERRITSEN
“[Gerritsen] has an imagination that allows her to conjure up depths of human behavior so dark and frightening that she makes Edgar Allan Poe and H. P. Lovecraft seem like goody-two-shoes.”—Chicago Tribune
“One of the most versatile voices in thriller fiction today.”—The Providence Journal
The Silent Girl
“Another great thrill ride . . . one of Gerritsen’s best.”—Associated Press
“An exciting and suspense-filled adventure.”—Wichita Falls Times Record News
Ice Cold
“Gerritsen paces Ice Cold with surgical precision.”—Salon
“The kind of book you’d read in one sitting.”—Chicago Sun-Times
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Kidnapped
KShs 150.00Penguin Popular Classics – Kidnapped – complete and unabridged “Kidnapped” is a classic adventure story, as thrilling today as when it was first published. As he sets off into the world to seek his last remaining kinsman, Uncle Ebenezer, young David Balfour has no idea of the hazards and intrigues that the encounter will bring. He finds his uncle to be a decrepit, miserly man, and soon realizes that Ebenezer is also a liar. But before he can fathom his machinations, David is tricked into boarding the brig Covenant, and bound for slavery in distant Carolina… Overcoming the perils of sea and the turbulent fortunes that befall him after he is shipwrecked – including a charge of murder – David ultimately emerges triumphant to claim his rightful heritage.
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Nursing Foundation: Concepts and Perspectives
KShs 6,580.00The book under title ‘Nursing Foundation: Concepts and Perspectives’ has been written in lucid style, simple language and with goal-oriented outlook. It will help the students of undergraduate nursing programme at the post basic level which is a broad based education within an academic framework, to develop understanding of philosophy, objectives, responsibilities of nursing profession; to build upon the skills and competence acquired at the diploma level. It will orient them to the current concepts involved in practice of nursing and developments in nursing profession; direct to upgrade their critical thinking skills, competencies and standards required for practice of professional nursing and to follow nursing process. This book provides up-to-date information in accordance with the latest syllabus prescribed to them and they will be able to identify professional, ethical, and legal aspects of nursing profession, current trends in health and nursing and steps of nursing process. Each chapter deals with a specific aspect of foundation of nursing with complete clarity of expression, simplicity to exposition, intensive text and adequate illustrative material in the form of diagrams, flow charts and tables followed by key points, chapter end questions comprising of essay type questions, short answer questions and multiple choice questions at the end of each chapter. The chapters have been sequenced to facilitate ease and continuity in reading and understanding, and at the end of each chapter, related references have been given as suggested reading.
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Criminal Law-William Musyoka
KShs 2,700.00This text is designed to expose the Kenyan law on criminal responsibility and to define the common and key offences created by Kenyan statutes. An attempt has been made to rely mainly on Kenyan case law, but there is reference to cases from the other East African countries and the rest of the Commonwealth. The book is meant for law students undertaking the LL.B. programme. Legal practitioners, judicial officers, law enforcement agents and other persons with an interest in criminal law and justice will also find it useful.
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LEGAL PRACTICE MANAGEMENT
KShs 3,500.00This book seeks to illuminate the expansive nature of legal practice in the society. It is also aimed at provoking further debate, research and publication. The author draws from her knowledge and experience as an Advocate, Accountant, Certified Secretary and Governance expert.
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101 Learning and Development Tools: Essential Techniques for Creating, Delivering and Managing Effective Training – Softcover
101 Learning and Development Tools is your practical guide to all the most up-to-date training techniques, organized around the classic learning and development cycle. Whether you need a quick, ready solution or some guidance on where to go for in-depth information, this is your essential reference guide. It picks up from where you are in the process of managing learning, and helps you place it in a broader context.
Each chapter is a mini guide to each tool with:
-a description of the tool
-analysis
-resources needed
-cost implications
-cross-references to help you identify alternative or related tools
-suggestions for further study or investigation101 Learning and Development Tools is the indispensable all-in-one-volume reference book for both professionals in the field and students learning about the subject.
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First Aid Manual 11th Edition
The 11th edition of this essential first aid manual provides expert advice on how to treat a wide range of medical issues, including how to treat babies and children. First aiders will learn how to attend to over 100 different conditions from splinters, sprained ankles to unresponsive casualties, and how to use essential equipment.
Discover the best ways to manage a situation safely and how to assess sick and injured people effectively. This first aid book is set up with easy-to-understand anatomy sections that explain the risks involved with particular injuries or conditions. Discover every life-saving technique you need to know with step-by-step photography, all shot in-situ to reflect real-life situations. It also includes updated illustrations redrawn in the simplest, clearest style to focus on the vital information you need to know in a crisis.
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Forensic Pathology Principles and Practice
KShs 60,000.00Forensic Pathology is a comprehensive reference that uses a case-oriented format to address, explain and guide the reader through the varied topics encountered by forensic pathologists. Developed in response to a severe void in the literature, the book addresses topics ranging from medicolegal investigation of death to death scene investigation, forensic autopsy, and artifacts of resuscitation as well as complications of medical therapy, forensic osteology, forensic odontology, forensic photography, and death certification. The book includes various types of cases, including sudden natural death, asphyxia, motor vehicle collisions, death in custody, child abuse and elder abuse, acute psychiatric and emotional deaths, and pregnancy. It contains sample descriptions of pathological lesions which serve to aid pathologists in reporting their findings to law enforcement agencies, attorneys, and others involved in investigations of sudden death. The concepts outlined in the text are beautifully illustrated by large, colorful photographs. There are also “Do and Don’t” sections at the end of each chapter that provide guidance for handling the types of cases examined. This work will benefit not only experienced forensic pathologists, but also hospital pathologists who occasionally performs medicolegal autopsies; doctors in training; medical examiners; law enforcement personnel; crime scene investigators; attorneys; and fellows and students of the medical sciences.