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Beyond Buzz: The Next Generation of Word-of-Mouth Marketing
KShs 1,500.00Selected as one of Library Journal’s Best Business Books for 2007
Tied for the Gold Medal in the first annual Axiom Business Awards, sponsored by Inc. Magazine.
It’s official: the old marketing model is dead, and word of mouth is king. But while a lot of attention has been paid to the mechanics of creating buzz, only the savviest of marketers have learned to focus on crafting the right kind of message — because without it, even the loudest buzz will soon die down. Beyond Buzz shows readers how to listen to customers, identify what is important to them, and then craft the kind of message that will truly resonate and spark conversation.
Filled with insightful examples of conversational marketing at work, Beyond Buzz gives readers the tools and inspiration they need to create an effective and interesting conversational theme that will engage their customers and take their marketing to a whole new level.
Without the right message in place, word of mouth marketing will never live up to its promise. This innovative and practical book shows readers how to ignite people’s interest…and generate much more than buzz.
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The Neatest Little Guide to Stock Market Investing, 2010 Edition – Softcover
KShs 995.00Now in its fourth edition, Jason Kelly’s The Neatest Little Guide to Stock Market Investing has established itself as a clear, concise, and highly effective guide for investing in stocks. This comprehensively updated edition contains tried-and-true investment principles to teach investors how to create and refine a profitable investment program. New strategies and content include:
·Basic tips on when to invest and how to reduce the amount of risk in this turbulent market
·A new core portfolio technique that shows readers a way to achieve 3 percent quarterly performance with the IJR exchange-traded fund
·An exclusive interview with legendary Legg Mason investment counselor, Bill Miller, including his thoughts on the financial crash of 2008Accessible and intelligent, The Neatest Little Guide to Stock Market Investing is what every investor needs to keep pace in the current market.