How to Make the Most of Your Workday

You lost your job six months ago. You’ve emailed 90 resumes. You’ve scoured the job boards and the help wanted ads. You’ve called recruiters, old bosses, former coworkers…but nothing. You’re scared. You’re beginning to think there are no jobs out there. But there ARE jobs. And you can get one of them–if you’re willing to try the job search technique that most people are too timid to try.

If you’re one of 9 million Americans looking for a job, you don’t want to go 12 to 24 months without a job offer (as many do). The trick is to tap into the hidden job market–where 90 percent of the jobs really are!

Get Hired FAST! shows you how to use a direct-calling strategy that will generate at least three interviews in three weeks. It gives you a 15-day Action Plan, complete with charts, scripts, and other tools that will enable you to use the direct-calling technique like a professional.

This no-holds-barred book also includes insider advice on how to ace the interview once your calling strategy pays off, negotiate the best offer, and keep the job once you get it.

Get Hired FAST! shows you where and how to identify key contacts in target companies, how to uncover crucial data about target companies, how to script calls to hiring managers in advance–and handle any scenario, from voicemail to conversations with contacts’ staffers.

For courses in Strategic Management and Business Policy.

Utilize a strategic management model to learn and apply key concepts through cases

Picking up where the popular previous editions left off, Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernizes this classic text’s approach to teaching strategy with an emphasis on globalization, innovation, and sustainability. Throughout, the authors equip students with the strategic concepts they will need to know as they face the issues that all organizations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford bring a fresh perspective to this extraordinarily well­-researched and practically crafted lesson. Also included is a new chapter on Global Strategy, along with new vignettes and comprehensive, real-world case studies.

Pearson MyLab^TM Management not included. Students, if Pearson MyLab Management is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. Pearson MyLab Management should only be purchased when required by an instructor. Instructors, contact your Pearson rep for more information.

Pearson MyLab Management is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

Features

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States.

Focus on globalization, innovation, and sustainability

· NEW! A completely new chapter on Global Strategy has been added. While globalization is discussed in every chapter of the book, including a Global Issues section in each chapter, this stand-alone chapter addresses the key issues of entry, international coordination, stages of international development, international employment, and measurement of performance.

· NEW! and UPDATED! Vignettes on sustainability, globalization, and innovation appear in every chapter of the text.

· UPDATED! Every example, chapter opening, and story has been updated. This includes chapter-opening vignettes examining companies such as Tesla, Pizza Hut, KTMrcher, Toyota, Purbani Group, and United Airlines, among many others

Most organizations consist of multiple business and support units, each populated by highly trained, experienced executives. But often the efforts of individual units are not coordinated, resulting in conflicts, lost opportunities, and diminished performance.

Robert S. Kaplan and David P. Norton argue that the responsibility for this critical alignment lies with corporate headquarters. In this book, the authors apply their revolutionary Balanced Scorecard management system to corporate-level strategy, revealing how highly successful enterprises achieve powerful synergies by explicitly defining corporate headquarters’ role in setting, coordinating, and overseeing organizational strategy.

Based on extensive field research in organizations worldwide, Alignment shows how companies can build an enterprise-level Strategy Map and Balanced Scorecard that clearly articulate the “enterprise value proposition”: how the enterprise creates value above that achieved by individual business units operating alone. The book provides case studies, actionable frameworks, and sample scorecards that show how to align business and support units, boards of directors, and external partners with the corporate strategy and create a governance process that will ensure that alignment is sustained.

The next breakthrough in strategy execution from the field’s premier thinkers, Alignment shows how today’s companies can unlock unrealized value from enterprise synergies.

′Küng’s book stands out for its focus on concepts, drivers, and dynamics. Its scope and learning are brilliant and dazzling. This updated edition will be a source of insight for students and a tool for industry veterans who seek the perspective of academia.′
– Eli Noam, Columbia Business School

′A landmark contribution to scholarship, Küng’s excellent book provides an empirically rich and analytically sharp-sighted guide to contemporary organizational strategies in a complex and dynamic media environment.′
– Gillian Doyle, University of Glasgow

′In the age of relentless technological disruption, unlimited distribution and non-professionalization, media firms are more dependent than ever on strategic management. Küng articulates the dimensions of media industries to account for an ever-increasing array of challenges and strategies.′
– David Craig, University of Southern California

In this Second Edition of a book many found invaluable for research and teaching, including myself, Küng accomplishes a challenging task: to preserve all the best qualities of the First Edition while both extending the scope and deepening understandings about strategic management theory in application to media industries.′
– Gregory Ferrell Lowe, University of Tampere

With the media industries facing unprecedented change and challenge from top to bottom, it has never been more vital to understand the elements of strategy and how they apply to media organizations.

This new edition:

• Shows innovation, disruption and strategic adaptation in action, with a stronger focus on a case-based approach
• Takes readers deep into case studies on BuzzFeed, The Guardian, Netflix, the New York Times and the BBC
• Explains strategic theory and concepts with insight and clarity
• Shows how to understand change and decision-making within media organizations.

This is the essential guide to change and management in the media industries – ideal for students of media studies, media economics and media management.

This comprehensive text provides fundamental and broad knowledge about strategic management and policy. It offers a thorough, state-of-the-art treatment of the critical business skills that are required to plan and manage strategic activities and business policies in todays corporate world. It introduces the readers to the various tools and techniques being used by the firms competing in the national, as well as in the global economy. The book has been enriched with examples and brief descriptions given as Strategic Memo in each chapter. The case studies given at the end of the book can be used to teach and discuss a comprehensive