Management Tool Kit
KShs 995.00
| Author | Sultan Kermally |
|---|
Customer Reviews
There are no reviews yet.
Related products
-
Marketing Warfare: 20th Anniversary Edition: Authors’ Annotated Edition
KShs 650.00It rocked the marketing world in 1986, and now, nearly two decades later, the strategies set down in Marketing Warfare are still just as relevant. To commemorate the 20th anniversary of the classic book that changed an industry, marketing mavens Al Ries and Jack Trout will reunite to annotate their book for another generation of marketers. The Anniversary Edition offers:
• A fresh perspective on why waging marketing warfare is even more important today than 20 years ago
• In-depth analyses of some of the biggest marketing successes and failures of the last two decades
• Reproductions of successful (or not so successful) ads, accompanied by the authors’ comments on why they succeeded or failed
• Valuable follow-up to the original edition. Where are these companies now? Who’s still a market leader?Marketing is war. To triumph over the competition, it’s not enough to target customers. Marketers must take aim at their competitors―and be prepared to defend their own turf. This indispensable guide gives smart fighters the best tactics―defensive, offensive, flanking, and guerrilla. Marketing Warfare is the book that wrote the new rules
-
Sun Tzu For Execution
KShs 650.00While most other titles on Sun Tzu emphasize the strategic or philosophical nature of Sun Tzu’s writings, this guide will show readers how to implement The Art of War tactically and operationally. It promotes savvy strategic principles from Sun Tzu such as: share rewards, coordinate resources, and choose your timing. “Sun Tzu for Execution” enables readers to achieve results and improve their bottom line. Filled with insight commentary and examples from companies that are best in class at execution, “Sun Tzu for Execution” makes strategy actionable.
-
Blockchain Basics: A Non-Technical Introduction in 25 Steps 1st ed. Edition
KShs 1,960.00This book bridges the gap that exists between purely technical books about the blockchain and purely business-focused books. It does so by explaining both the technical concepts that make up the blockchain and their role in business-relevant applications.
-
-
The Bottom Line: Business Finance: Your Questions Answered
KShs 650.00Most people think accountants speak a foreign language. But here, financial statements, financial analysis and control, break-even analysis, profit improvement, securing the right type of funding, and buying and selling a business are all clearly explained and simplified. Expert advice is given through financial FAQs; short, easy-to-read, and understandable sections; and case studies providing insights into what other businesses have done and why it worked for them.
-
The Fair Trade Scandal: Marketing Poverty to Benefit the Rich
KShs 400.00The Fair Trade Scandal takes aim at an a consumer movement which many assume to be entirely benign. Through a razor-sharp analysis based on insider knowledge, Ndongo Sylla shows that there is a big gap between the rhetoric of fair trade and its practical results.
Sylla shows empirically that Fair Trade excludes those who need it the most and that its benefits are essentially captured by the wealthiest groups in the supply chain. Based on his experience of working for Fairtrade International Sylla shows the flaws in the Fair Trade system which compromise its ethical mission.
The Fair Trade Scandal is both a provocative and deeply informative exploration of the Fair Trade phenomenon, suitable for specialists and non-specialists alike
-
4 Disciplines of Execution: Getting Strategy Done. by Sean Covey Paperback
The Four Disciplines of Execution is about a simple, proven formula for reaching the goals you want to reach as a business or individual. In Covey’s experience, the thing that most undermines the ability to execute goals is what he calls the Whirlwind: those urgent tasks that must be done simply to keep an organization alive. As Covey shows, the only way to execute new, important goals is to separate those goals from the Whirlwind.
The Four Disciplines allow leaders to create a strategy that requires a change in behaviour, since only by ensuring that everyone on the team understands the goal, knows what to do to reach it and knows whether progress is being made, will a leader produce consistent breakthrough results while sustaining the urgent work of the Whirlwind.
The Four Disciplines of Execution are:1. Focus on the Wildly Important; 2. Act on the Lead Measures; 3. Keep a Compelling Scoreboard; 4. Create a Cadence of Accountability.
For more than a decade FranklinCovey has been studying what it takes to achieve important goals, and in this book they share success stories from a wide range of companies that have implemented the Four Disciplines to result in greater profits, increased market share and improved customer satisfaction. This way of thinking is essential to any company that wants to not only weather, but thrive in this economy.
About the Author
Sean Covey is Sr. Vice President of Innovations and Products at FranklinCovey, a world renowned organization devoted to helping individuals and organizations achieve greatness. Sean graduated from BYU with a degree in English and later earned his M.B.A. from Harvard Business School. As the starting quarterback for BYU, he led his team to two bowl games and received numerous honors. He is the author of Fourth Down and Life to Go, and the international bestseller, The 7 Habits of Highly Effective Teens, which has sold over three million copies and is translated in over 15 languages. He is a popular speaker to youth and adult groups. Sean and his wife Rebecca live with their kids in the Rocky Mountains.
-
Kick Start Your Business: 100 Days to a Leaner, Fitter Organization
KShs 1,395.00Find out how to identify a company’s strengths and weaknesses and take the next step to make a business work smoothly. This guide identifies the essential tools to get a business to work better, offers hundreds of ideas and examples to turn your business into a powerhouse, includes useful resources and contacts, and provides worksheets to kick start your business.
Be the first to review “Management Tool Kit”