This comprehensive text provides fundamental and broad knowledge about strategic management and policy. It offers a thorough, state-of-the-art treatment of the critical business skills that are required to plan and manage strategic activities and business policies in todays corporate world. It introduces the readers to the various tools and techniques being used by the firms competing in the national, as well as in the global economy. The book has been enriched with examples and brief descriptions given as Strategic Memo in each chapter. The case studies given at the end of the book can be used to teach and discuss a comprehensive
Strategic Management
KSh 1,295.00
This comprehensive text provides fundamental and broad knowledge about strategic management and policy. It offers a thorough, state-of-the-art treatment of the critical business skills that are required to plan and manage strategic activities and business policies in todays corporate world. It introduces the readers to the various tools and techniques being used by the firms competing in the national, as well as in the global economy. The book has been enriched with examples and brief descriptions given as Strategic Memo in each chapter. The case studies given at the end of the book can be used to teach and discuss a comprehensive
1 in stock
Related products
-
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating “blue oceans” – untapped new market spaces ripe for growth.
Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: a new preface by the authors: “Help! My Ocean Is Turning Red”; updates on all cases and examples in the book; and two new chapters and an expanded third one – “Alignment, Renewal, and Red Ocean Traps” – that address some of the most pressing questions listeners and readers have asked over the years.
-
The Electronic Day Trader: Successful Strategies for On-line Trading (PERSONAL FINANCE & INVESTMENT) Paperback
The Electronic Day Trader: Successful Strategies for On-line Trading”, Marc Friedfertig and George West is an international Bestseller! It is the first book to bring high-profit day trading to the individual investor! It is now in paperback! ‘This is the book that started it all’ – Joel Kurtzman, “Fortune”. ‘If you want to take your first few steps into the fiercely competitive (and potentially lucrative) world of stock trading, then you should definitely read this book’ – Roger Segal, TheStreet.com. ‘[Friedfertig and West’s] thorough overview moves at the right pace, with well-chosen examples and solid explanations of how to compete in the cut-throat day trading game’ – “Online Investor”.”BusinessWeek”, “The Wall Street Journal”, “The New York Times”. These national publications recognized the groundbreaking “Electronic Day Trader” for its broad-based market power – not to mention its amazing run on each of their bestseller lists! Now let day trading pioneers Marc Friedfertig and George West, also the authors of the bestselling “Electronic Day Traders’ Secrets”, show you the systems, strategies, and step-by-step instructions to: use today’s high-powered home computers to access professional research, real-time quotes, and low-cost, instant trade executions; bypass your broker and gain direct access to the markets – through SuperDot, ECNs, and other electronic trading systems; and, develop the skills used by market makers to beat them at their own game.
-
The 30 Day MBA in Marketing: Your Fast Track Guide to Business Success
The 30 Day MBA in Marketing provides a complete marketing ‘course’ spanning twelve disciplinary areas, and including such hot topics as Buyer behaviour, Marketing strategy, Promotion and advertising, Pricing, Managing the marketing organization and Marketing and the law. Each chapter includes at least one practical real life example to illustrate how marketing concepts apply to business decision making. Learn what they teach you on professional marketing courses and at the world’s top Business Schools and why it matters to you; eliminate gaps in your marketing knowledge and take part in business decision making on an equal footing with MBA graduates or your company marketing director. This book includes detailed information on how to find and analyse market data on any business or market anywhere and online appendices that provide an invaluable guide to finding further information and free resources on each topic covered.
-
Get Hired Fast! Tap the Hidden Job Market in 15 Days Paperback
You lost your job six months ago. You’ve emailed 90 resumes. You’ve scoured the job boards and the help wanted ads. You’ve called recruiters, old bosses, former coworkers…but nothing. You’re scared. You’re beginning to think there are no jobs out there. But there ARE jobs. And you can get one of them–if you’re willing to try the job search technique that most people are too timid to try.
If you’re one of 9 million Americans looking for a job, you don’t want to go 12 to 24 months without a job offer (as many do). The trick is to tap into the hidden job market–where 90 percent of the jobs really are!
Get Hired FAST! shows you how to use a direct-calling strategy that will generate at least three interviews in three weeks. It gives you a 15-day Action Plan, complete with charts, scripts, and other tools that will enable you to use the direct-calling technique like a professional.
This no-holds-barred book also includes insider advice on how to ace the interview once your calling strategy pays off, negotiate the best offer, and keep the job once you get it.
Get Hired FAST! shows you where and how to identify key contacts in target companies, how to uncover crucial data about target companies, how to script calls to hiring managers in advance–and handle any scenario, from voicemail to conversations with contacts’ staffers.
-
Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition
For courses in Strategic Management and Business Policy.
Utilize a strategic management model to learn and apply key concepts through cases
Picking up where the popular previous editions left off, Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernizes this classic text’s approach to teaching strategy with an emphasis on globalization, innovation, and sustainability. Throughout, the authors equip students with the strategic concepts they will need to know as they face the issues that all organizations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford bring a fresh perspective to this extraordinarily well-researched and practically crafted lesson. Also included is a new chapter on Global Strategy, along with new vignettes and comprehensive, real-world case studies.
Pearson MyLabTM Management not included. Students, if Pearson MyLab Management is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. Pearson MyLab Management should only be purchased when required by an instructor. Instructors, contact your Pearson rep for more information.
Pearson MyLab Management is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.
Features
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States.
Focus on globalization, innovation, and sustainability
· NEW! A completely new chapter on Global Strategy has been added. While globalization is discussed in every chapter of the book, including a Global Issues section in each chapter, this stand-alone chapter addresses the key issues of entry, international coordination, stages of international development, international employment, and measurement of performance.
· NEW! and UPDATED! Vignettes on sustainability, globalization, and innovation appear in every chapter of the text.
· UPDATED! Every example, chapter opening, and story has been updated. This includes chapter-opening vignettes examining companies such as Tesla, Pizza Hut, KTMrcher, Toyota, Purbani Group, and United Airlines, among many others
-
Investing in Real Estate, 5th Edition Paperback
Now in its fifth edition, Investing in Real Estate is the straightforward guide that helps you start growing your fortune by investing in houses and small apartment buildings. Successful real estate investor Gary Eldred shows you how you can outperform the stock market by investing in residential real estate–the surest and safest way to build assets.
This updated edition covers all the new trends and tactics in real estate investing, including how to shop for properties outside your home market and how to use option arms to achieve positive cash flow. As always, you’ll find all the information you need to start investing now, as well as up-to-date tips on negotiating deals, spotting market trends, and using the Internet as a research tool to find and buy properties. Let the authors show you how to:
* Buy with a low or no-money down payment
* Build wealth without paying income taxes
* Find the neighborhoods and properties that will appreciate fastest
* Add value to your properties with smart improvements
* Choose the best financing for your investments
* Protect your net worth with LLCs and other legal strategies
Whether you need money for your child’s college tuition, a prosperous retirement, or a higher quality of life, Investing in Real Estate, Fifth Edition is the best guide available to help you start building real wealth right now. -
Fighting the Banana Wars and Other Fairtrade Battles
It started very small and full of hope. But its daring campaigns have placed Fairtrade goods at the heart of the supermarket shelves. From bananas and coffee beans to cotton and chocolate, Fairtrade has grown to become an important global movement that has revolutionised the way we shop. As Harriet Lamb, Director of the Fairtrade Foundation, explains in this fascinating story, Fairtrade is about a better deal for workers and famers in the developing world.It’s about making sure the food on our plates, and shirts on our backs, don’t rob people in other countries of the means to feed or clothe themselves. She explores the journey, through an often unjust system, that Fairtrade items make from farm to consumer. And she uncovers the shocking cost of our demand for cheaper food. There is much still to be done. But by hard work and high ideals, Fairtrade is starting to transform the lives of over 7 million farmers, workers and their families, and is a powerful symbol of how extraordinary change can be achieved against all the odds – by us all.
-
Operational Risk Management Paperback
Operational Risk is one of the important arms of the risk management triangle, the other two being Credit Risk and Market (Treasury) Risk. Any organisation, particularly in the banking sector, is squarely exposed to operational risks emanating within or outside the organisation.There was no precise definition of operational risk until Basel Accord II came into being in June 2004. For the first time in the history of global banking, operational risk capital charge has been made a mandatory requirement in banking. This certainly puts in a lot of stress and strain on a bank’s management. The entire gamut of operational risk has been visited and covered in the appropriate chapters of this book.
Be the first to review “Strategic Management”