Strategic Management

′Küng’s book stands out for its focus on concepts, drivers, and dynamics. Its scope and learning are brilliant and dazzling. This updated edition will be a source of insight for students and a tool for industry veterans who seek the perspective of academia.′
– Eli Noam, Columbia Business School

′A landmark contribution to scholarship, Küng’s excellent book provides an empirically rich and analytically sharp-sighted guide to contemporary organizational strategies in a complex and dynamic media environment.′
– Gillian Doyle, University of Glasgow

′In the age of relentless technological disruption, unlimited distribution and non-professionalization, media firms are more dependent than ever on strategic management. Küng articulates the dimensions of media industries to account for an ever-increasing array of challenges and strategies.′
– David Craig, University of Southern California

In this Second Edition of a book many found invaluable for research and teaching, including myself, Küng accomplishes a challenging task: to preserve all the best qualities of the First Edition while both extending the scope and deepening understandings about strategic management theory in application to media industries.′
– Gregory Ferrell Lowe, University of Tampere

With the media industries facing unprecedented change and challenge from top to bottom, it has never been more vital to understand the elements of strategy and how they apply to media organizations.

This new edition:

• Shows innovation, disruption and strategic adaptation in action, with a stronger focus on a case-based approach
• Takes readers deep into case studies on BuzzFeed, The Guardian, Netflix, the New York Times and the BBC
• Explains strategic theory and concepts with insight and clarity
• Shows how to understand change and decision-making within media organizations.

This is the essential guide to change and management in the media industries – ideal for students of media studies, media economics and media management.

You lost your job six months ago. You’ve emailed 90 resumes. You’ve scoured the job boards and the help wanted ads. You’ve called recruiters, old bosses, former coworkers…but nothing. You’re scared. You’re beginning to think there are no jobs out there. But there ARE jobs. And you can get one of them–if you’re willing to try the job search technique that most people are too timid to try.

If you’re one of 9 million Americans looking for a job, you don’t want to go 12 to 24 months without a job offer (as many do). The trick is to tap into the hidden job market–where 90 percent of the jobs really are!

Get Hired FAST! shows you how to use a direct-calling strategy that will generate at least three interviews in three weeks. It gives you a 15-day Action Plan, complete with charts, scripts, and other tools that will enable you to use the direct-calling technique like a professional.

This no-holds-barred book also includes insider advice on how to ace the interview once your calling strategy pays off, negotiate the best offer, and keep the job once you get it.

Get Hired FAST! shows you where and how to identify key contacts in target companies, how to uncover crucial data about target companies, how to script calls to hiring managers in advance–and handle any scenario, from voicemail to conversations with contacts’ staffers.