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Marital Discord: Causes and Cures Hardcover
Sh 2,160.00A blissful marriage is both stable and peaceful; it abounds with mutual love, compassion and mercy, while disagreement and discord are reduced to a minimum level. This book contains the foundations for a happy marriage; it calls attention to the most common marital problems that people complain about, and then after that diagnosis, it contains an important discussion on how couples can best deal with and solve marital disagreements.
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Marketing Research: Concepts, Practices and Cases
Sh 7,900.00Marketing Research is a comprehensive textbook specially designed to meet the needs of management students. It combines the quantitative and qualitative aspects of marketing research, and addresses its utility for both the researcher and the end-user.
The text provides in-depth coverage of the key elements of the subject: its theoretical foundations, techniques of planning and design, research methodology for the implementation of quantitative and qualitative techniques, presentation and interpretation of findings through reports, and the use of marketing research techniques for developing and evaluating marketing strategies. Among the other important topics discussed are the role of research in marketing, planning for market research, types of research and sources of data, design of questionnaires and interview guides, interview techniques, methods of sampling, implementing qualitative and quantitative research, data editing and tabulation, data analysis, and computer-based techniques of data analysis. Users would find this book highly useful for its coverage of the fundamental concepts of marketing research and its relevance to business decision-making explained through classroom-tested case studies, caselets, tables, flow charts, and diagrams.
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Marketing Warfare: 20th Anniversary Edition: Authors’ Annotated Edition
Sh 650.00It rocked the marketing world in 1986, and now, nearly two decades later, the strategies set down in Marketing Warfare are still just as relevant. To commemorate the 20th anniversary of the classic book that changed an industry, marketing mavens Al Ries and Jack Trout will reunite to annotate their book for another generation of marketers. The Anniversary Edition offers:
• A fresh perspective on why waging marketing warfare is even more important today than 20 years ago
• In-depth analyses of some of the biggest marketing successes and failures of the last two decades
• Reproductions of successful (or not so successful) ads, accompanied by the authors’ comments on why they succeeded or failed
• Valuable follow-up to the original edition. Where are these companies now? Who’s still a market leader?Marketing is war. To triumph over the competition, it’s not enough to target customers. Marketers must take aim at their competitors―and be prepared to defend their own turf. This indispensable guide gives smart fighters the best tactics―defensive, offensive, flanking, and guerrilla. Marketing Warfare is the book that wrote the new rules
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Mars and Venus Starting Over:A Practical Guide for Finding Love Again After a Painful Breakup, Divorce, or the Loss of a Loved One
Sh 995.00Is it possible to find love again after a breakup, death, or divorce?
The end of a relationship can sometimes feel like the end of the world. Devastation, loneliness, and bitterness are some emotions that exist due to a breakup, divorce, or the loss of a loved one. But with the help of this compassionate guide, Dr. John Gray expresses that you will survive and tells you how to find love again.
While the process of healing is similar with both sexes, there are distinct differences between the ways men and women heal their bruised hearts. In Mars and Venus Starting Over, Dr. Gray offers gender-specific advice on how to:
Deal with pain
Find forgiveness
Discover the strength to let go
Rebuild confidence
Rise to the challenge of finding fulfillment again
Filled with gentle guidance, healing practices, and compassionate wisdom, Mars and Venus Starting Over will help men and women explore the meaning of loss, find their way through the healing process, and discover the secret to moving on.Read less
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Mask Party Book: Pop-out Masks With Bands
Sh 895.00Let your child embark on an adventure with the rescue team of Paw Pups with this amazing Paw Patrol Mask Party book. Packed with 8 pop-out masks with bands, the book is a fun-filled quest for the children as they put on each mask and join the paw team on a rescue mission. Children can use these Paw Patrol masks in their birthday parties and have an enjoyable time role-playing their favorite Paw Pups.
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Master Medicine: General and Systematic Pathology, 3rd Edition
Sh 7,455.00The authors are highly respected professionals in the UK. It is a short, highly readable and well illustrated book on general and systematic pathology, approached from the point of view of what medical students need to know in order to understand the clinical work they will eventually be doing. Includes a great variety of self-assessment, to reinforce the messages and to test understanding – and to help students prepare for exams.New to this edition- Now general and systematic pathology combined in one volume.
- Further refinement to contents to reflect evolution of what is regarded as core knowledge.
- Major revision of self-assessment material to match change in style of examination (mainly more
- EMQ- and OSCE-style questions).
- New cover design.
Key Features- Concise synoptic (not telegraphic text).
- Appropriate self-assessment material.
- Only covers core, so student knows the whole book is essential.
- Includes key objectives.
- Contains simple and memorable diagrams for reproduction in exams.
- Ideal for learning as well as examination review, specifically trying to stimulate the student into assessing his/her own knowledge.
- The books in the series both complement other available major texts, but also contain enough material to stand in the own right.
- Provides examination practice.
- Part of co-ordinated series.
Author InformationBy Paul Bass, BSc, MD, FRCPath, Consultant in Histopathology and Honorary Clinical Senior Lecturer, Southampton University Hospitals NHS Trust, Southampton, UK; Susan Burroughs, BSc, BM, FRCPath, Consultant in Histopathology, Salisbury NHS Foundation Trust, Salisbury, UK; Norman Carr, Professor of Anatomical Pathology and Claire Way, BSc, MBChB, MRCPath,, Consultant in Histopathology, Queen Alexandra Hospital, Portsmouth, UK -
matatu journal for african culture & society
Sh 3,000.00Matatu: Journal for African Culture and Society is an academic journal on African literatures and societies dedicated to interdisciplinary dialogue between literary and cultural studies, historiography, the social sciences, and cultural anthropology.
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Mathematical Economics (Dover Books on Computer Science)
Sh 2,240.00“An excellent book which should find wide use.” — Mathematics Reviews.
In this classic volume, a noted economist and teacher has combined a modern text for graduate courses in mathematical economics with a valuable reference book of analytical economics for professional economists.
Unique in its unified and careful presentation of a variety of techniques of economic analysis, the book is divided into two parts: chapters on mathematical economics (i.e. economic models analyzed primarily from the point of view of their mathematical properties) and appropriate mathematical reviews. To keep the exposition as smooth as possible, the economic analysis has been separated from the purely mathematical material — permitting flexible use of the book as a text. Moreover, the chapters and reviews are designed as a self- contained system, wherein the reviews contain all the mathematics required for the chapters and the chapters illustrate the use of almost all the techniques set out in the reviews. An extensive mathematical background is not required; however, it is assumed the reader has some acquaintance with elementary calculus.
The economic analysis covers linear and nonlinear optimizing techniques, input-output, activity analysis, neoclassical and set- theoretic static economic models, modern general equilibrium theory, the Von Neumann and other models of balanced growth, efficient growth and turnpike theorems, and modern stability analysis.
The mathematical reviews include discussions of set theory, linear algebra, matrices, linear equations and inequalities, convex sets and functions, continuous functions and mappings (including neoclassical calculus methods), topological ideas, differential and difference equations, calculus of variations, and related topics.
Every attempt has been made to give a complete and rigorous exposition (except in topological methods where the approach is descriptive and heuristic) which omits no essential proofs or steps in the argument. -
Mcrae’s Orthopaedic Trauma and Emergency Fracture Management 3rd edition
Sh 4,999.00This book is derived from Ronald McRae’s Pocketbook of Orthopaedics and Fractures, a highly successful ‘survival guide’ for the trainee working in accident and emergency or orthopaedic departments. Retaining the underlying principles of the original editions this comprehensive rewrite and re-presentation provides complete coverage of orthopaedic trauma surgery as relevant to contemporary practice.
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McRae’s Orthopaedic Trauma and Emergency Fracture Management, International Edition, 4th Edition
Sh 6,140.00McRae’s Orthopaedic Trauma and Emergency Fracture Management is the essential, best-selling ‘survival guide’ for the orthopaedic surgeon, trainee, resident or practitioner treating injured patients in the Emergency or Orthopaedic Department.
This fourth edition has been extensively updated and rewritten, retaining the essence and underlying principles of McRae’s original book, but with new text and illustrations to ensure it remains at the cutting edge.
This highly regarded book is a companion to McRae’s Elective Orthopaedics, and together these titles provide complete coverage of orthopaedic surgery as relevant to contemporary practice.
New to this edition- New section on theatre preparation and set-up, introducing TULIPS, and helping to manage and prepare for the trauma list
- New chapter on running an efficient practice
Key Features- Comprehensive coverage of the full range of orthopaedic trauma presentations in the Emergency Department, operating theatre, and outpatient clinic
- Clear step-by-step illustrations and text guide you through the relevant anatomy, examination, and investigations before you see the patient
- More than 500 illustrations and 250 x-rays
- Practical procedures, including fracture and joint reduction and immobilisation, explained step-by-step
- Careful descriptions of the principals of trauma surgery and individual surgical procedures provide excellent preparation for the trauma meeting and operating theatre
- Covers postoperative care, complications and follow-up, providing a framework for your fracture clinic
Author InformationBy Timothy O. White, BMedSci, MBChB, FRCSEd (Tr & Orth), MD, Consultant Orthopaedic Trauma Surgeon, Royal Infirmary of Edinburgh; Honorary Senior Lecturer in the Department of Orthopaedic and Trauma Surgery, University of Edinburgh, UK; Samuel P. Mackenzie, BMed Sci, MBChB, MRCSEd, Specialty Trainee in Trauma and Orthopaedic, Royal Infirmary of Edinburgh and Honorary Teaching Fellow, University of Edinburgh, UK -
McRae’s Orthopedic Trauma and Emergency Fracture Management Paperback
Sh 4,999.00This book is derived from Ronald McRae’s Pocketbook of Orthopaedics and Fractures, a highly successful ‘survival guide’ for the trainee working in accident and emergency or orthopaedic departments. Retaining the underlying principles of the original editions this comprehensive rewrite and re-presentation provides complete coverage of orthopaedic trauma surgery as relevant to contemporary practice.
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McRae’s Elective Orthopaedics, 7th Edition
Sh 14,000.00This new must-have text is a companion to McRae’s Orthopaedic Trauma and Emergency Fracture Management, extending this much-loved family of reference guides to cover the entire range of modern orthopaedic trauma and elective practice.
McRae’s Elective Orthopaedics is both an examination manual and a text on orthopaedic pathology. It offers a unique combination of subject matter and instructive illustrations in the tradition original author, Ronald McRae, to convey economically and effectively essential information for examination and management of the orthopaedic patient.
This book is organised into two parts. The first covers the relevant applied clinical sciences, and the second adopts a regional approach to the description of individual diseases and their non-operative or operative management. It is suitable for junior orthopaedic surgical trainees as well as other health professionals who encounter patients with musculoskeletal illnesses.
Key Features-
- Internationally respected textbook that provides in-depth knowledge across a breadth of conditions
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- More than 140 new illustrations present essential information in a unique ‘picture book’ style
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- Concise and accessible – perfect for orthopaedic surgical trainees
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- Practical tips, clinical examination pearls and surgical techniques – ideal for use on the wards
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- Learning enhanced with anatomical illustrations, diagrams, radiographic imaging and clinical photos, accompanied by descriptions of the background to each condition
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- Updated to include modern investigation and management
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Medical Microbiology, International Edition, 19th Edition
Sh 7,462.00Medical microbiology concerns the nature, distribution and activities of microbes and their impact on health and wellbeing. In spite of the introduction of many antimicrobial agents and immunisations, we continue to face major challenges in combatting infection, not least the gathering crisis in antimicrobial resistance.
Now in a fully revised and updated 19th edition, Medical Microbiology provides comprehensive coverage of infection from the microbial perspective, combining a clear introduction to key principles with a focus explicitly geared to modern clinical practice. It provides ideal coverage for medical and biomedical students – with ‘Key Points’ boxes throughout to highlight the essentials – and sufficient detail to also inform specialists in training.
Building on the success of previous editions, updates in Medical Microbiology 19e include:
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- New and expanded coverage of hot topics and emerging areas important to clinical practice, including:
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- Genomics
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- The Human Microbiome
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- Direct acting antiviral agents for the treatment of HCV infection
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- Molecular methods in diagnostic microbiology
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- Antibiotic Stewardship
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- BONUS electronic materials to enhance your learning, including:
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- Clinical cases – to introduce how patients with infections present and help relate key principles to practice
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- MCQs for each chapter –Â to check understanding and aid exam preparation
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Medical Terminology: A Short Course, 9th Edition
Sh 11,100.00Build a working medical vocabulary quickly with Chabner’s Medical Terminology: A Short Course, 9th Edition! Omitting time-consuming, nonessential information, this text helps you master the basics of medical vocabulary — including the most frequently encountered suffixes, prefixes, and word roots. A text/workbook format lets you practice and interact with medical terminology on almost every page through exercises, labeling, and pronunciations. Case studies and real-world vignettes demonstrate how medical terms are used in practice. With all this plus medical animations, word games, and flash cards on the Evolve website, you’ll be amazed at how easily medical terminology becomes part of your vocabulary.
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Men In Love
Sh 650.00This is a book about men who love women. But it is not a collection of love stories. It is a study of the secret, erotic fantasies that men have always kept hidden, a taboo-shattering investigation that reveals the deepest, most conflicting feelings that men have about women, men and their own sexuality.
Men in Love goes beyond the socio-sexual cliché of woman seen as either madonna or whore to reveal the conflict of love and rage at the centre of men’s emotions and erotic desires. Based on thousands of candid responses from men ranging from their teens to their sixties, Men in Love – startling and shocking – will change men’s deepest feelings about their sexuality and make the women who care about them understand them as never before.
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Mercy by David Baldacci
Sh 400.00FBI Agent Atlee Pine’s harrowing search for her long-lost sister Mercy reaches a boiling point in this breakneck thriller from #1 New York Times bestselling author David Baldacci.
For her entire life, FBI agent Atlee Pine has been searching for her twin sister, Mercy, who was abducted at the age of six and never seen again. Mercy’s disappearance left behind a damaged family that later shattered beyond repair when Atlee’s parents inexplicably abandoned her.
Now, after a perilous investigation that nearly proved fatal, Atlee has finally discovered not only the reason behind her parents’ abandonment and Mercy’s kidnapping, but also the most promising breakthrough yet: proof that Mercy survived her abduction and then escaped her captors many years ago.
Though Atlee is tantalizingly close to her family at last, the final leg of her long road to Mercy will be the most treacherous yet. Mercy left at least one dead body behind before fleeing her captors years before. Atlee has no idea if her sister is still alive, and if so, how she has been surviving all this time. When the truth is finally revealed, Atlee Pine will face the greatest danger yet, and it may well cost her everything.
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Micky Monkey Gets Lost
Sh 695.00A charming story that will not only educate children on African wildlife, but also gently teach them about kindness, compassion, bravery, and the importance of family.
