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Magisterial in its breadth of perspective and depth of research, The Great Influenza provides us with a precise and sobering model as we confront the epidemics looming on our own horizon. As Barry concludes, “The final lesson of 1918, a simple one yet one most difficult to execute, is that…those in authority must retain the public’s trust. The way to do that is to distort nothing, to put the best face on nothing, to try to manipulate no one. Lincoln said that first, and best. A leader must make whatever horror exists concrete. Only then will people be able to break it apart.”

At the height of World War I, history’s most lethal influenza virus erupted in an army camp in Kansas, moved east with American troops, then exploded, killing as many as 100 million people worldwide. It killed more people in twenty-four months than AIDS killed in twenty-four years, more in a year than the Black Death killed in a century. But this was not the Middle Ages, and 1918 marked the first collision of science and epidemic disease.

Management Principles for Health Professionals is a practical guide for new or future practicing healthcare managers. The customary activities of the manager―planning, organizing, decision making, staffing, motivating, and budgeting―are succinctly defined, explained, and presented with detailed examples drawn from a variety of health care settings. Students will learn proven management concepts, techniques, models, and tools for managing individuals or teams with skill and ease. The Eighth Edition continues to present foundational principles of management in the context of contemporary health care. With timely coverage of such topics as medical cost sharing; use of robots; ER by appointment; increased use of observation units; renewed use of flextime staffing and scheduling; use of social media on the job, and more, this thoroughly updated text addresses the latest trends and issues that today’s health care manager is likely to encounter. Key Features – Presents 2 new tools ―The Manager’s Wheel Book and the Management Reference Portfolio ― to help new managers better understand their role and responsibilities and to aid existing managers in understanding their organization in detail – Covers managing care in a wide variety of health care settings (urgent care centers, specialty clinics, home care, etc.) outside of the traditional hospital setting. – Addresses technology and its impact, including eVisits/telemedicine, implementation of electronic health records, connectivity and the expectation that workers will respond during off hours via email and instant messaging, etc. – Offers expanded coverage on the importance and impact of corporate culture, the values of transparency and accountability, leadership style, and competitiveness. – Includes detailed examples of reports, plans, directives, union contracts, and more.