This unique four-in-one learning package includes an authoritative text, practical workbook, grammar/mechanics handbook at the end of the book, and premium Web site (access code is included with new copies of the text). You’ll learn basic writing skills and then apply these skills to a variety of e-mails, memos, letters, reports, and resumes. Realistic, updated model documents and new exercises and activities introduce the latest business communication practices. Extraordinary exercises help you build confidence as you review grammar, punctuation, and writing guidelines. You’ll find increased coverage of professional social media communication, electronic messages and digital media. Please note that the Premium Website access code is included in new copies of the text. Access codes and supplements are not guaranteed with used items.
Essentials of Business Communication-10th Edition by Mary Ellen Guffey (Author), Dana Loewy (Author)
master workplace communication with Essentials of Business Communication, 10th Edition by Mary Ellen Guffey—a practical guide to writing, speaking, and digital skills for business success.
This unique four-in-one learning package includes an authoritative text, practical workbook, grammar/mechanics handbook at the end of the book, and premium Web site (access code is included with new copies of the text). You’ll learn basic writing skills and then apply these skills to a variety of e-mails, memos, letters, reports, and resumes. Realistic, updated model documents and new exercises and activities introduce the latest business communication practices. Extraordinary exercises help you build confidence as you review grammar, punctuation, and writing guidelines. You’ll find increased coverage of professional social media communication, electronic messages and digital media. Please note that the Premium Website access code is included in new copies of the text. Access codes and supplements are not guaranteed with used items.
Customer Reviews
There are no reviews yet.
Related products
-
High Trust Selling: Make More Money in Less Time with Less Stress
KShs 995.00Do you feel like your career exists somewhere between your last sale and your next one? Are you always searching for the way to bridge the gap and create long-term success? Does it seem that somehow your life is only about your ability to perform on the job?
For too long you have bought into the idea that the business you do and the life you lead are completely separate. What Todd Duncan has learned in his twenty-two years of sales is the polar opposite: When you discover how to connect who you are and what you are about in your selling career, the results will be phenomenal and long-lasting.
No matter what industry you work in or what type of sales position you hold, adopting the practical principles in High Trust Selling will open the door to a new way of thinking and a life beyond your wildest expectations.
“Long-term sales success happens when high trust exists―when you are a trustworthy salesperson running a trustworthy sales business, and when it’s clear to your clients that you are a person of integrity who will not only do what you say but who also has the means to deliver.” ―Todd Duncan
-
The ABC’s of Building a Business Team That Wins: The Invisible Code of Honor That Takes Ordinary People and Turns Them into a Championship Team (Rich Dad’s Advisors) Paperback
KShs 1,000.00Presents straightforward guidelines on how to govern the internal operations of companies, families, and one’s own personal life citing the benefits of applying team-based strategies for winning results.
-
Managing Transitions: Making The Most Of Change
KShs 1,295.00In Managing Transitions, William Bridges provides a clear understanding of what change does to employees and what employees in transition can do .The business world is constantly transforming. When restructures, mergers, bankruptcies, and layoffs hit the workplace, employees and managers naturally find the resulting situational shifts to be challenging. But the psychological transitions that accompany them are even more stressful. Organizational transitions affect people; it is always people, rather than a company, who have to embrace a new situation and carry out the corresponding change.
As veteran business consultant William Bridges explains, transition is successful when employees have a purpose, a plan, and a part to play. This indispensable guide is now updated to reflect the challenges of today’s ever-changing, always-on, and globally connected workplaces. Directed at managers on all rungs of the corporate ladder, this expanded edition of the classic bestseller provides practical, step-by-step strategies for minimizing disruptions and navigating uncertain times.
-
E-Commerce: An Indian Perspective
KShs 5,600.00Electronic Commerce is booming in India, offering new ways of doing business. Referring to aspects of online business involving exchanges among customers, business partners and vendors, e-commerce has increased the speed and ease with which business can be transacted today, resulting in intense competition between enterprises. Companies are at a crossroads – either go online or go out of business.
Now in its fifth edition, this text will equip students with the latest information on concepts, models, strategies, and techniques that can be used to build useful e-commerce applications. The range of topics covered is broad, making this book a solid introductory text for the rapidly expanding number of courses in e-commerce for business students at undergraduate or postgraduate level, and also for students pursuing courses in computer applications, information technology and information science.
The book features comprehensive and diverse case studies and data on multinational companies, showcasing both the success and failure of their Web-based electronic business models. New material on developments in technology and taxation issues is included. This text will arm students with the skills to deal successfully with the managerial issues they will face as future business professionals. -
People Management (Collins Business Secrets)
KShs 600.00BOOK SUMMARY OF COLLINS BUSINESS SECRETS : PEOPLE MANAGEMENT The people management secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of People Management Includes how to: * Build a business-like relationships with your direct reports * Set clear targets and monitor them * Understand different personality types and how to manage them * Deliver criticism and compliments in the right way * Mentor your employees to produce fantastic results
-
The 4-Hour Work Week: Escape the 9-5, Live Anywhere and Join the New Rich Paperback
KShs 2,495.00Discover The 4-Hour Work Week by Tim Ferriss — your guide to escaping the 9-5, working less, and living anywhere. Learn strategies for time freedom, remote income, and a life on your own terms.
A new, updated and expanded edition of this New York Times bestseller on how to reconstruct your life so it’s not all about work
Forget the old concept of retirement and the rest of the deferred-life plan – there is no need to wait and every reason not to, especially in unpredictable economic times. Whether your dream is escaping the rat race, experiencing high-end world travel, earning a monthly five-figure income with zero management, or just living more and working less, this book is the blueprint.
This step-by step guide to luxury lifestyle design teaches:
* How Tim went from $40,000 dollars per year and 80 hours per week to $40,000 per MONTH and 4 hours per week
* How to outsource your life to overseas virtual assistants for $5 per hour and do whatever you want
* How blue-chip escape artists travel the world without quitting their jobs
* How to eliminate 50% of your work in 48 hours using the principles of a forgotten Italian economist
* How to trade a long-haul career for short work bursts and frequent ‘mini-retirements’.This new updated and expanded edition includes:
More than 50 practical tips and case studies from readers (including families) who have doubled their income, overcome common sticking points, and reinvented themselves using the original book as a starting point
* Real-world templates you can copy for eliminating email, negotiating with bosses and clients, or getting a private chef for less than £5 a meal
* How lifestyle design principles can be suited to unpredictable economic times
* The latest tools and tricks, as well as high-tech shortcuts, for living like a diplomat or millionaire without being eith -
Powerful Proposals: How to Give Your Business the Winning Edge
KShs 995.00How does a company constantly win more business than its rivals? A key factor is the ability to create proposals that outshine those from even the strongest competitors. Powerful Proposals helps businesses maximize the selling power of their proposals, with proven strategies for going beyond “this is what we do” documents in favor of customer-centered offers that highlight the tangible benefits your company offers. This powerful process offers tools and techniques that will let any firm: * assess their “winner or loser” proposal status and take proactive steps to become a winner * address the “”Big Four”” questions that a proposal must answer to be successful * create “A+” proposals in less time with less wasted effort via a simple, repeatable process * neutralize the issue of price when the firm is not the low-price provider Powerful Proposals takes readers step by step through designing executive summaries, writing themes, and generating the text. There is also valuable information on strategy, graphics, callouts, and other visual elements.
-
Selling (Collins Business Secrets)
KShs 995.00The selling secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of Selling. Includes how to: / Pitch your product to meet the needs of your customer / Use body language to build rapport / Negotiate and close the deal / Make your customers keep coming back for more / Develop new business relationships
Be the first to review “Essentials of Business Communication-10th Edition by Mary Ellen Guffey (Author), Dana Loewy (Author)”