Fighting the Banana Wars and Other Fairtrade Battles

The Electronic Day Trader: Successful Strategies for On-line Trading”, Marc Friedfertig and George West is an international Bestseller! It is the first book to bring high-profit day trading to the individual investor! It is now in paperback! ‘This is the book that started it all’ – Joel Kurtzman, “Fortune”. ‘If you want to take your first few steps into the fiercely competitive (and potentially lucrative) world of stock trading, then you should definitely read this book’ – Roger Segal, TheStreet.com. ‘[Friedfertig and West’s] thorough overview moves at the right pace, with well-chosen examples and solid explanations of how to compete in the cut-throat day trading game’ – “Online Investor”.”BusinessWeek”, “The Wall Street Journal”, “The New York Times”. These national publications recognized the groundbreaking “Electronic Day Trader” for its broad-based market power – not to mention its amazing run on each of their bestseller lists! Now let day trading pioneers Marc Friedfertig and George West, also the authors of the bestselling “Electronic Day Traders’ Secrets”, show you the systems, strategies, and step-by-step instructions to: use today’s high-powered home computers to access professional research, real-time quotes, and low-cost, instant trade executions; bypass your broker and gain direct access to the markets – through SuperDot, ECNs, and other electronic trading systems; and, develop the skills used by market makers to beat them at their own game.

A One-on-One Financial Planning Session with Suze Orman

With her New York Times bestseller The 9 Steps to Financial Freedom, America’s leading financial expert Suze Orman transformed the concept of money forever by teaching us to recognize the emotional aspects of our relationship with it. Now, this fully revised edition of Suze Orman’s Financial Guidebook translates Suze’s own brand of motivation and inspiration into a user-friendly, hands-on workbook that will empower you to work through the nuts and bolts of personal finance, with Suze as your trusted adviser.

Updated to keep you abreast of our quickly shifting economy, you’ll find:

• Insightful exercises, quizzes, and worksheets to help you understand how your parents’ relationship with money affects yours, and what money means to you

• Up-to-the-minute information on tax codes, IRA rules and regulations, and long-term-care insurance

• Useful strategies for coping with the ever-changing landscape of educational costs, social security, and the stock market

• An outline of key questions that every financial adviser should ask you upon your initial meeting

• An in-depth analysis of all your monthly expenses, providing a realistic picture of just how much money you have to work with and how you may not be respecting your money as much as you should

Regardless of your age and income, it is never too early or too late to take control of your money. Suze Orman’s Financial Guidebook is the perfect companion to The 9 Steps to Financial Freedom, the personal finance classic that changed the way millions of Americans viewed money. Full of self-tests, thought-provoking questions, and Suze’s easy-to-understand personal finance advice, here is your empowering approach to achieving financial freedom forever, with the best guide possible.

The sales culture of the twenty-first century is one where decisions are often made on the fly, calls are not thought out, and communication is based on onscreen ramblings, hitting Òsend,Ó and seeing what happens next. While e-mail has made it easier for salespeople to communicate than ever before, itÕs crucial to your success that your message is clear, concise, and to the point.

Renowned sales guru Stephan Schiffman understands the unique benefits and challenges of using e-mail as a sales tool. E-mail Selling Techniques delivers dependable strategies to help you understand when and how to use e-mail to communicate with a client or prospect.

E-mail Selling Techniques offers essential guidelines for:

• The proper length and format of sales e-mails
• Advice on tone and content
• Tips for writing attention-grabbing subject lines
• Identifying when a phone call might be more appropriate If you rely on computers and portable e-mail devices to do business, Stephan Schiffman will show you how to use technology to your advantage and get the deal done.

“This book provides vital insights into the elements of strategy and their application to media firms. Solidly grounded in theory but not pedantic, it is essential reading for those who make or wish to comprehend choices of media companies.”
– Robert Picard, University of Jönköping
“Insightful, contextually analytical, yet easy to comprehend, Strategic Management in the Media successfully applies the adaptive and interpretative areas of strategic theory in the media sectors. It provides a unique perspective in which common themes linking media strategy and industry environment are thoughtfully discussed.”
– Sylvia M. Chan-Olmsted, University of Florida

“…an invaluable asset for students of media management. The use of pertinent examples and case studies throughout brings the analysis to life and contributes to a highly readable introduction.”
– Gillian Doyle, University of Glasgow

This book is a comprehensive, accessible and expert introduction to strategy within a media management context.

It is divided into two parts – part one providess an introduction to and overview of the media industry from a strategic management perspective, looking in detail at the sectors that together comprise the industry – newspaper, book and magazine publishing, music, radio and television – and the strategic forces at work in each. This provides the foundation for part two, which analyses a number of strategic topics central to the media sector, such as technological change, organisational structure, leadership, and creativity and innovation.

The chapters follow the same structure: the relevant theory is outlined, its application to the media industry is discussed, and case studies from the media industry are used to illustrate the theory and illuminate its relevance for the media field. The cases and examples used come from all sectors of the industry and a range of geographic regions and include News Corporation, Endemol, BBC, Bertelsmann, CNN, MTV, Disney and Pixar.