Strategic Management

The Electronic Day Trader: Successful Strategies for On-line Trading”, Marc Friedfertig and George West is an international Bestseller! It is the first book to bring high-profit day trading to the individual investor! It is now in paperback! ‘This is the book that started it all’ – Joel Kurtzman, “Fortune”. ‘If you want to take your first few steps into the fiercely competitive (and potentially lucrative) world of stock trading, then you should definitely read this book’ – Roger Segal, TheStreet.com. ‘[Friedfertig and West’s] thorough overview moves at the right pace, with well-chosen examples and solid explanations of how to compete in the cut-throat day trading game’ – “Online Investor”.”BusinessWeek”, “The Wall Street Journal”, “The New York Times”. These national publications recognized the groundbreaking “Electronic Day Trader” for its broad-based market power – not to mention its amazing run on each of their bestseller lists! Now let day trading pioneers Marc Friedfertig and George West, also the authors of the bestselling “Electronic Day Traders’ Secrets”, show you the systems, strategies, and step-by-step instructions to: use today’s high-powered home computers to access professional research, real-time quotes, and low-cost, instant trade executions; bypass your broker and gain direct access to the markets – through SuperDot, ECNs, and other electronic trading systems; and, develop the skills used by market makers to beat them at their own game.

The sales culture of the twenty-first century is one where decisions are often made on the fly, calls are not thought out, and communication is based on onscreen ramblings, hitting Òsend,Ó and seeing what happens next. While e-mail has made it easier for salespeople to communicate than ever before, itÕs crucial to your success that your message is clear, concise, and to the point.

Renowned sales guru Stephan Schiffman understands the unique benefits and challenges of using e-mail as a sales tool. E-mail Selling Techniques delivers dependable strategies to help you understand when and how to use e-mail to communicate with a client or prospect.

E-mail Selling Techniques offers essential guidelines for:

• The proper length and format of sales e-mails
• Advice on tone and content
• Tips for writing attention-grabbing subject lines
• Identifying when a phone call might be more appropriate If you rely on computers and portable e-mail devices to do business, Stephan Schiffman will show you how to use technology to your advantage and get the deal done.

This revised and updated edition of How to Make the Most of Your Workday will help you learn how to work smarter, not harder. It is packed with tools, techniques, advice, and activities to help you permanently change the way you work and live.
This book will also show you:
-Why you aren’t getting things done and how you can change this.
-How to reduce daily stress and anxiety.
-How to create more leisure time.
-How to mange your time, prioritize you list, meet your goals, and make all your efforts more successful and rewarding.
-How to conquer one of today’s major productivity killers-procrastination-once and for all.

In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating “blue oceans” – untapped new market spaces ripe for growth.

Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: a new preface by the authors: “Help! My Ocean Is Turning Red”; updates on all cases and examples in the book; and two new chapters and an expanded third one – “Alignment, Renewal, and Red Ocean Traps” – that address some of the most pressing questions listeners and readers have asked over the years.

Unlock your unique strengths with How the World Sees You. Learn the science of fascination to maximize your personal brand and highest value.

Sally Hogshead believes the greatest value you can add is to become more of yourself.

Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising award.

She frequently appears in national media including NBC’s Today Show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry’s highest award for professional excellence. Her advertising work hangs in the Smithsonian Museum of American History.

The science of fascination is based on Hogshead’s decade of research with 250,000 participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.