Strategic Management

A rigorous two-year study of the top 800 value-creating public companies found that growth generated internally through a commitment to customer satisfaction, employee engagement, and profitability resulted in consistent employee retention, stock value improvements, and better returns on investment.

In The Road to Organic Growth, Edward Hess shares the full results of his breakthrough study, providing fresh, and often-surprising perspectives on what it really takes to foster organic growth. Using instructive examples from leading companies such as SYSCO, Best Buy,Tiffany & Company, Outback Steakhouse, and Stryker Corporation, Hess reveals the strategies these trailblazers used to achieve long-term growth from within.

Drawing upon original research, interviews, and in-depth corporate studies, Hess identifies the six keys to achieving organic growth and-most important-explains how to seamlessly and consistently incorporate them into a formula for sustainability and competitive advantage to

• Develop a simple, easy-to-understand business model and growth strategy
• Be entrepreneurial at the point of customer contact
• Measure everything-from finances to operations to behaviors
• Build an engaged, loyal, and multi-talented people pipeline
• Find humble, internally-focused operators to lead your company
• Be an execution and technology champion

  The Road to Organic Growth proves that you can build a sustainable, successful business without the expense of acquisitions, financial manipulations, or devaluing your employees. By exceeding customer expectations, building an employee-centric organization, and focusing intensely on measurement and performance, your company will achieve consistent, solid growth from within.

Unlock your unique strengths with How the World Sees You. Learn the science of fascination to maximize your personal brand and highest value.

Sally Hogshead believes the greatest value you can add is to become more of yourself.

Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising award.

She frequently appears in national media including NBC’s Today Show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry’s highest award for professional excellence. Her advertising work hangs in the Smithsonian Museum of American History.

The science of fascination is based on Hogshead’s decade of research with 250,000 participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.

The sales culture of the twenty-first century is one where decisions are often made on the fly, calls are not thought out, and communication is based on onscreen ramblings, hitting Òsend,Ó and seeing what happens next. While e-mail has made it easier for salespeople to communicate than ever before, itÕs crucial to your success that your message is clear, concise, and to the point.

Renowned sales guru Stephan Schiffman understands the unique benefits and challenges of using e-mail as a sales tool. E-mail Selling Techniques delivers dependable strategies to help you understand when and how to use e-mail to communicate with a client or prospect.

E-mail Selling Techniques offers essential guidelines for:

• The proper length and format of sales e-mails
• Advice on tone and content
• Tips for writing attention-grabbing subject lines
• Identifying when a phone call might be more appropriate If you rely on computers and portable e-mail devices to do business, Stephan Schiffman will show you how to use technology to your advantage and get the deal done.

′Küng’s book stands out for its focus on concepts, drivers, and dynamics. Its scope and learning are brilliant and dazzling. This updated edition will be a source of insight for students and a tool for industry veterans who seek the perspective of academia.′
– Eli Noam, Columbia Business School

′A landmark contribution to scholarship, Küng’s excellent book provides an empirically rich and analytically sharp-sighted guide to contemporary organizational strategies in a complex and dynamic media environment.′
– Gillian Doyle, University of Glasgow

′In the age of relentless technological disruption, unlimited distribution and non-professionalization, media firms are more dependent than ever on strategic management. Küng articulates the dimensions of media industries to account for an ever-increasing array of challenges and strategies.′
– David Craig, University of Southern California

In this Second Edition of a book many found invaluable for research and teaching, including myself, Küng accomplishes a challenging task: to preserve all the best qualities of the First Edition while both extending the scope and deepening understandings about strategic management theory in application to media industries.′
– Gregory Ferrell Lowe, University of Tampere

With the media industries facing unprecedented change and challenge from top to bottom, it has never been more vital to understand the elements of strategy and how they apply to media organizations.

This new edition:

• Shows innovation, disruption and strategic adaptation in action, with a stronger focus on a case-based approach
• Takes readers deep into case studies on BuzzFeed, The Guardian, Netflix, the New York Times and the BBC
• Explains strategic theory and concepts with insight and clarity
• Shows how to understand change and decision-making within media organizations.

This is the essential guide to change and management in the media industries – ideal for students of media studies, media economics and media management.

A One-on-One Financial Planning Session with Suze Orman

With her New York Times bestseller The 9 Steps to Financial Freedom, America’s leading financial expert Suze Orman transformed the concept of money forever by teaching us to recognize the emotional aspects of our relationship with it. Now, this fully revised edition of Suze Orman’s Financial Guidebook translates Suze’s own brand of motivation and inspiration into a user-friendly, hands-on workbook that will empower you to work through the nuts and bolts of personal finance, with Suze as your trusted adviser.

Updated to keep you abreast of our quickly shifting economy, you’ll find:

• Insightful exercises, quizzes, and worksheets to help you understand how your parents’ relationship with money affects yours, and what money means to you

• Up-to-the-minute information on tax codes, IRA rules and regulations, and long-term-care insurance

• Useful strategies for coping with the ever-changing landscape of educational costs, social security, and the stock market

• An outline of key questions that every financial adviser should ask you upon your initial meeting

• An in-depth analysis of all your monthly expenses, providing a realistic picture of just how much money you have to work with and how you may not be respecting your money as much as you should

Regardless of your age and income, it is never too early or too late to take control of your money. Suze Orman’s Financial Guidebook is the perfect companion to The 9 Steps to Financial Freedom, the personal finance classic that changed the way millions of Americans viewed money. Full of self-tests, thought-provoking questions, and Suze’s easy-to-understand personal finance advice, here is your empowering approach to achieving financial freedom forever, with the best guide possible.