This comprehensive text provides fundamental and broad knowledge about strategic management and policy. It offers a thorough, state-of-the-art treatment of the critical business skills that are required to plan and manage strategic activities and business policies in todays corporate world. It introduces the readers to the various tools and techniques being used by the firms competing in the national, as well as in the global economy. The book has been enriched with examples and brief descriptions given as Strategic Memo in each chapter. The case studies given at the end of the book can be used to teach and discuss a comprehensive
Strategic Management
KSh 1,295.00
This comprehensive text provides fundamental and broad knowledge about strategic management and policy. It offers a thorough, state-of-the-art treatment of the critical business skills that are required to plan and manage strategic activities and business policies in todays corporate world. It introduces the readers to the various tools and techniques being used by the firms competing in the national, as well as in the global economy. The book has been enriched with examples and brief descriptions given as Strategic Memo in each chapter. The case studies given at the end of the book can be used to teach and discuss a comprehensive
1 in stock
Related products
-
How to Talk So People Listen: Connecting in Today’s Workplace
KSh 1,500.00At a time when it’s harder than ever to get and keep people’s attention, we could all use some help. Enter Sonya Hamlin, author of the now classic How to Talk So People Listen (1988), and one of the country’s leading communication experts. In this revised and updated edition, Sonya Hamlin, arguably America’s leading communication expert, shows us how to successfully capture people’s attention so that they listen, understand,…
-
Sales Essentials: All You Need to Know to Be a Successful Salesperson-From Cold Calling and Prospecting with E-Mail to Increasing the Buy and Closing – Softcover11
KSh 1,195.00Having trouble closing your deals? Hitting a frustrating plateau with your sales numbers? Feel that upselling is a lost cause? Let sales guru Stephan Schiffman drive your sales pitches up a notch with his tried-and-true techniques – and get results immediately! Stephan Schiffman’s Sales Essentials includes time-tested tips on: Mastering the cold call Using email as a selling tool Raising the stakes to “up” your next buy Closing the deal – every time! Plus, you’ll also find 50 surefire questions to ask to make deal after deal, year after year. Packed with insider information you need to beat the competition, you can’t afford not to read Stephan Schiffman’s Sales Essentials!
-
The 30 Day MBA in Marketing: Your Fast Track Guide to Business Success
KSh 1,795.00The 30 Day MBA in Marketing provides a complete marketing ‘course’ spanning twelve disciplinary areas, and including such hot topics as Buyer behaviour, Marketing strategy, Promotion and advertising, Pricing, Managing the marketing organization and Marketing and the law. Each chapter includes at least one practical real life example to illustrate how marketing concepts apply to business decision making. Learn what they teach you on professional marketing courses and at the world’s top Business Schools and why it matters to you; eliminate gaps in your marketing knowledge and take part in business decision making on an equal footing with MBA graduates or your company marketing director. This book includes detailed information on how to find and analyse market data on any business or market anywhere and online appendices that provide an invaluable guide to finding further information and free resources on each topic covered.
-
Alignment: Using the Balanced Scorecard to Create Corporate Synergies Hardcover
KSh 1,995.00Most organizations consist of multiple business and support units, each populated by highly trained, experienced executives. But often the efforts of individual units are not coordinated, resulting in conflicts, lost opportunities, and diminished performance.
Robert S. Kaplan and David P. Norton argue that the responsibility for this critical alignment lies with corporate headquarters. In this book, the authors apply their revolutionary Balanced Scorecard management system to corporate-level strategy, revealing how highly successful enterprises achieve powerful synergies by explicitly defining corporate headquarters’ role in setting, coordinating, and overseeing organizational strategy.
Based on extensive field research in organizations worldwide, Alignment shows how companies can build an enterprise-level Strategy Map and Balanced Scorecard that clearly articulate the “enterprise value proposition”: how the enterprise creates value above that achieved by individual business units operating alone. The book provides case studies, actionable frameworks, and sample scorecards that show how to align business and support units, boards of directors, and external partners with the corporate strategy and create a governance process that will ensure that alignment is sustained.
The next breakthrough in strategy execution from the field’s premier thinkers, Alignment shows how today’s companies can unlock unrealized value from enterprise synergies.
-
How Brands Become Icons: The Principles of Cultural Branding
KSh 2,795.00Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands–they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive historical analyses of some of America’s most successful iconic brands, including ESPN, Mountain Dew, Volkswagen, Budweiser, and Harley-Davidson, this book presents the first systematic model to explain how brands become icons. Douglas B. Holt shows how iconic brands create “identity myths” that, through powerful symbolism, soothe collective anxieties resulting from acute social change. Holt warns that icons can’t be built through conventional branding strategies, which focus on benefits, brand personalities, and emotional relationships. Instead, he calls for a deeper cultural perspective on traditional marketing themes like targeting, positioning, brand equity, and brand loyalty–and outlines a distinctive set of “cultural branding” principles that will radically alter how companies approach everything from marketing strategy to market research to hiring and training managers. Until now, Holt shows, even the most successful iconic brands have emerged more by intuition and serendipity than by design. With How Brands Become Icons, managers can leverage the principles behind some of the most successful brands of the last half-century to build their own iconic brands. Douglas B. Holt is associate professor of Marketing at Harvard Business School.
-
Investing in Real Estate, 5th Edition Paperback
KSh 1,400.00Now in its fifth edition, Investing in Real Estate is the straightforward guide that helps you start growing your fortune by investing in houses and small apartment buildings. Successful real estate investor Gary Eldred shows you how you can outperform the stock market by investing in residential real estate–the surest and safest way to build assets.
This updated edition covers all the new trends and tactics in real estate investing, including how to shop for properties outside your home market and how to use option arms to achieve positive cash flow. As always, you’ll find all the information you need to start investing now, as well as up-to-date tips on negotiating deals, spotting market trends, and using the Internet as a research tool to find and buy properties. Let the authors show you how to:
* Buy with a low or no-money down payment
* Build wealth without paying income taxes
* Find the neighborhoods and properties that will appreciate fastest
* Add value to your properties with smart improvements
* Choose the best financing for your investments
* Protect your net worth with LLCs and other legal strategies
Whether you need money for your child’s college tuition, a prosperous retirement, or a higher quality of life, Investing in Real Estate, Fifth Edition is the best guide available to help you start building real wealth right now. -
Get Hired Fast! Tap the Hidden Job Market in 15 Days Paperback
KSh 995.00You lost your job six months ago. You’ve emailed 90 resumes. You’ve scoured the job boards and the help wanted ads. You’ve called recruiters, old bosses, former coworkers…but nothing. You’re scared. You’re beginning to think there are no jobs out there. But there ARE jobs. And you can get one of them–if you’re willing to try the job search technique that most people are too timid to try.
If you’re one of 9 million Americans looking for a job, you don’t want to go 12 to 24 months without a job offer (as many do). The trick is to tap into the hidden job market–where 90 percent of the jobs really are!
Get Hired FAST! shows you how to use a direct-calling strategy that will generate at least three interviews in three weeks. It gives you a 15-day Action Plan, complete with charts, scripts, and other tools that will enable you to use the direct-calling technique like a professional.
This no-holds-barred book also includes insider advice on how to ace the interview once your calling strategy pays off, negotiate the best offer, and keep the job once you get it.
Get Hired FAST! shows you where and how to identify key contacts in target companies, how to uncover crucial data about target companies, how to script calls to hiring managers in advance–and handle any scenario, from voicemail to conversations with contacts’ staffers.
-
Organizational Behavior, Theory, and Design in Health Care 2nd Edition by Nancy Borkowski (Author)
KSh 9,380.00Due to the vast size and complexity of the U.S. health care system―the nation’s largest employer―health care managers face a myriad of unique challenges such as labor shortages, caring for the uninsured, cost control, and quality improvement. Organizational Behavior, Theory, and Design, Second Edition was written to provide health services administration students, managers, and other professionals with an in-depth analysis of the theories and concepts of organizational behavior and organization theory while embracing the uniqueness and complexity of the healthcare industry. Using an applied focus, this book provides a clear and concise overview of the essential topics in organizational behavior and organization theory from the healthcare manager’s perspective.










Be the first to review “Strategic Management”