This comprehensive text provides fundamental and broad knowledge about strategic management and policy. It offers a thorough, state-of-the-art treatment of the critical business skills that are required to plan and manage strategic activities and business policies in todays corporate world. It introduces the readers to the various tools and techniques being used by the firms competing in the national, as well as in the global economy. The book has been enriched with examples and brief descriptions given as Strategic Memo in each chapter. The case studies given at the end of the book can be used to teach and discuss a comprehensive
Strategic Management
KSh 1,295.00
This comprehensive text provides fundamental and broad knowledge about strategic management and policy. It offers a thorough, state-of-the-art treatment of the critical business skills that are required to plan and manage strategic activities and business policies in todays corporate world. It introduces the readers to the various tools and techniques being used by the firms competing in the national, as well as in the global economy. The book has been enriched with examples and brief descriptions given as Strategic Memo in each chapter. The case studies given at the end of the book can be used to teach and discuss a comprehensive
1 in stock
Customer Reviews
There are no reviews yet.
Related products
-
Alignment: Using the Balanced Scorecard to Create Corporate Synergies Hardcover
KSh 1,995.00Most organizations consist of multiple business and support units, each populated by highly trained, experienced executives. But often the efforts of individual units are not coordinated, resulting in conflicts, lost opportunities, and diminished performance.
Robert S. Kaplan and David P. Norton argue that the responsibility for this critical alignment lies with corporate headquarters. In this book, the authors apply their revolutionary Balanced Scorecard management system to corporate-level strategy, revealing how highly successful enterprises achieve powerful synergies by explicitly defining corporate headquarters’ role in setting, coordinating, and overseeing organizational strategy.
Based on extensive field research in organizations worldwide, Alignment shows how companies can build an enterprise-level Strategy Map and Balanced Scorecard that clearly articulate the “enterprise value proposition”: how the enterprise creates value above that achieved by individual business units operating alone. The book provides case studies, actionable frameworks, and sample scorecards that show how to align business and support units, boards of directors, and external partners with the corporate strategy and create a governance process that will ensure that alignment is sustained.
The next breakthrough in strategy execution from the field’s premier thinkers, Alignment shows how today’s companies can unlock unrealized value from enterprise synergies.
-
How to Make the Most of Your Workday
KSh 890.00This revised and updated edition of How to Make the Most of Your Workday will help you learn how to work smarter, not harder. It is packed with tools, techniques, advice, and activities to help you permanently change the way you work and live.
This book will also show you:
-Why you aren’t getting things done and how you can change this.
-How to reduce daily stress and anxiety.
-How to create more leisure time.
-How to mange your time, prioritize you list, meet your goals, and make all your efforts more successful and rewarding.
-How to conquer one of today’s major productivity killers-procrastination-once and for all. -
The 30 Day MBA in Marketing: Your Fast Track Guide to Business Success
KSh 1,795.00The 30 Day MBA in Marketing provides a complete marketing ‘course’ spanning twelve disciplinary areas, and including such hot topics as Buyer behaviour, Marketing strategy, Promotion and advertising, Pricing, Managing the marketing organization and Marketing and the law. Each chapter includes at least one practical real life example to illustrate how marketing concepts apply to business decision making. Learn what they teach you on professional marketing courses and at the world’s top Business Schools and why it matters to you; eliminate gaps in your marketing knowledge and take part in business decision making on an equal footing with MBA graduates or your company marketing director. This book includes detailed information on how to find and analyse market data on any business or market anywhere and online appendices that provide an invaluable guide to finding further information and free resources on each topic covered.
-
Suze Orman’s Financial Guidebook: Put the 9 Steps to Work Paperback
KSh 1,295.00A One-on-One Financial Planning Session with Suze Orman
With her New York Times bestseller The 9 Steps to Financial Freedom, America’s leading financial expert Suze Orman transformed the concept of money forever by teaching us to recognize the emotional aspects of our relationship with it. Now, this fully revised edition of Suze Orman’s Financial Guidebook translates Suze’s own brand of motivation and inspiration into a user-friendly, hands-on workbook that will empower you to work through the nuts and bolts of personal finance, with Suze as your trusted adviser.
Updated to keep you abreast of our quickly shifting economy, you’ll find:
• Insightful exercises, quizzes, and worksheets to help you understand how your parents’ relationship with money affects yours, and what money means to you
• Up-to-the-minute information on tax codes, IRA rules and regulations, and long-term-care insurance
• Useful strategies for coping with the ever-changing landscape of educational costs, social security, and the stock market
• An outline of key questions that every financial adviser should ask you upon your initial meeting
• An in-depth analysis of all your monthly expenses, providing a realistic picture of just how much money you have to work with and how you may not be respecting your money as much as you should
Regardless of your age and income, it is never too early or too late to take control of your money. Suze Orman’s Financial Guidebook is the perfect companion to The 9 Steps to Financial Freedom, the personal finance classic that changed the way millions of Americans viewed money. Full of self-tests, thought-provoking questions, and Suze’s easy-to-understand personal finance advice, here is your empowering approach to achieving financial freedom forever, with the best guide possible.
-
Organizational Behavior, Theory, and Design in Health Care 2nd Edition by Nancy Borkowski (Author)
KSh 9,380.00Due to the vast size and complexity of the U.S. health care system―the nation’s largest employer―health care managers face a myriad of unique challenges such as labor shortages, caring for the uninsured, cost control, and quality improvement. Organizational Behavior, Theory, and Design, Second Edition was written to provide health services administration students, managers, and other professionals with an in-depth analysis of the theories and concepts of organizational behavior and organization theory while embracing the uniqueness and complexity of the healthcare industry. Using an applied focus, this book provides a clear and concise overview of the essential topics in organizational behavior and organization theory from the healthcare manager’s perspective.
-
E-Mail Selling Techniques: That Really Work Paperback
KSh 1,195.00The sales culture of the twenty-first century is one where decisions are often made on the fly, calls are not thought out, and communication is based on onscreen ramblings, hitting Òsend,Ó and seeing what happens next. While e-mail has made it easier for salespeople to communicate than ever before, itÕs crucial to your success that your message is clear, concise, and to the point.
Renowned sales guru Stephan Schiffman understands the unique benefits and challenges of using e-mail as a sales tool. E-mail Selling Techniques delivers dependable strategies to help you understand when and how to use e-mail to communicate with a client or prospect.
E-mail Selling Techniques offers essential guidelines for:
- The proper length and format of sales e-mails
- Advice on tone and content
- Tips for writing attention-grabbing subject lines
- Identifying when a phone call might be more appropriate If you rely on computers and portable e-mail devices to do business, Stephan Schiffman will show you how to use technology to your advantage and get the deal done.
-
Fighting the Banana Wars and Other Fairtrade Battles
KSh 1,395.00It started very small and full of hope. But its daring campaigns have placed Fairtrade goods at the heart of the supermarket shelves. From bananas and coffee beans to cotton and chocolate, Fairtrade has grown to become an important global movement that has revolutionised the way we shop. As Harriet Lamb, Director of the Fairtrade Foundation, explains in this fascinating story, Fairtrade is about a better deal for workers and famers in the developing world.It’s about making sure the food on our plates, and shirts on our backs, don’t rob people in other countries of the means to feed or clothe themselves. She explores the journey, through an often unjust system, that Fairtrade items make from farm to consumer. And she uncovers the shocking cost of our demand for cheaper food. There is much still to be done. But by hard work and high ideals, Fairtrade is starting to transform the lives of over 7 million farmers, workers and their families, and is a powerful symbol of how extraordinary change can be achieved against all the odds – by us all.
-
Operational Risk Management Paperback
KSh 1,295.00Operational Risk is one of the important arms of the risk management triangle, the other two being Credit Risk and Market (Treasury) Risk. Any organisation, particularly in the banking sector, is squarely exposed to operational risks emanating within or outside the organisation.There was no precise definition of operational risk until Basel Accord II came into being in June 2004. For the first time in the history of global banking, operational risk capital charge has been made a mandatory requirement in banking. This certainly puts in a lot of stress and strain on a bank’s management. The entire gamut of operational risk has been visited and covered in the appropriate chapters of this book.
Be the first to review “Strategic Management”