The marketing consultant who turned around such companies Salomon Smith Barney and IBM shares his secrets for elevating marketing strategy from the doldrums, offering guidelines for developing an innovative, effective marketing strategy. Reprint. 35,000 first printing.
Your Marketing Sucks
The marketing consultant who turned around such companies Salomon Smith Barney and IBM shares his secrets for elevating marketing strategy from the doldrums, offering guidelines for developing an innovative, effective marketing strategy. Reprint. 35,000 first printing.1595
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