Showing 141–160 of 1205 results

  • Beyond Buzz: The Next Generation of Word-of-Mouth Marketing

    Selected as one of Library Journal’s Best Business Books for 2007

     

    Tied for the Gold Medal in the first annual Axiom Business Awards, sponsored by Inc. Magazine.

     

    It’s official: the old marketing model is dead, and word of mouth is king. But while a lot of attention has been paid to the mechanics of creating buzz, only the savviest of marketers have learned to focus on crafting the right kind of message — because without it, even the loudest buzz will soon die down. Beyond Buzz shows readers how to listen to customers, identify what is important to them, and then craft the kind of message that will truly resonate and spark conversation.

    Filled with insightful examples of conversational marketing at work, Beyond Buzz gives readers the tools and inspiration they need to create an effective and interesting conversational theme that will engage their customers and take their marketing to a whole new level.

    Without the right message in place, word of mouth marketing will never live up to its promise. This innovative and practical book shows readers how to ignite people’s interest…and generate much more than buzz.

    Sh 1,500.00
  • Beyond Order

    In  12 Rules for Life,  acclaimed public thinker and clinical psychologist Jordan B. Peterson offered an antidote to the chaos in our lives: eternal truths applied to modern anxieties. His insights have helped millions of readers and resonated powerfully around the world.
    Now in this long-awaited sequel, Peterson goes further, showing that part of life’s meaning comes from reaching out into the domain beyond what we know, and adapting to an ever-transforming world. While an excess of chaos threatens us with uncertainty, an excess of order leads to a lack of curiosity and creative vitality. Beyond Order therefore calls on us to balance the two fundamental principles of reality – order and chaos ­- and reveals the profound meaning that can be found on the path that divides them.
    In times of instability and suffering, Peterson reminds us that there are sources of strength on which we can all draw: insights borrowed from psychology, philosophy, and humanity’s greatest myths and stories. Drawing on the hard-won truths of ancient wisdom, as well as deeply personal lessons from his own life and clinical practice, Peterson offers twelve new principles to guide readers towards a more courageous, truthful and meaningful life.
    Sh 1,895.00
  • Beyond White Mischief: The Memoirs of a Tea Planter’s Wife

    When Sheila Ward went off to RADA to train as an actress in the early 1950s, she had no idea of the stormy path her life would take. After a short career as an actress in rep, with all the joys of juggling different roles and the comic possibilities of living in grim digs on very little money, she met and married a tea planter, and went off to live in Africa.

    Through Sheila’s diaries, life in Africa springs into sharp relief as she learns to live with snakes, bugs and the recalcitrant servants. Sheila and her husband have four children and gradually adapt to a very different way of life. She meets the author Gerald Durrell, and Joy and George Adamson of Elsa the lioness fame, entertains fellow ex-pats and learns to love the unique terrain of Kenya’s hills.

    Sh 395.00
  • Big Ideas of the Bible Paperback

    Ever wonder about some of those big words you see in the Bible or hear in church? Big Ideas of the Bible unpacks important truths for 100 of those terms, from “Adoption” to “Worship” and everything in between—such as Covenant, Faith, Grace, the Incarnation, and the Trinity. Written for the average person, not the scholar, Big Ideas of the Bible provides key verses showing how a particular word or concept appears in scripture, a brief definition of the term, and a broader explanation of the concept with an emphasis on application. Fully illustrated in color, Big Ideas of the Bible is a perfect way to learn what’s really important in scripture. It’s ideal for personal reading, Sunday school use, or small group study.

  • Big Magic

    A must read for anyone hoping to live a creative life… I dare you not to be inspired to be brave, to be free, and to be curious.” –PopSugar A perfect Mother’s Day gift from the worldwide bestselling author of Eat Pray Love and City of Girls the path to the vibrant, fulfilling life you’ve dreamed of . Readers of all ages and walks of life have drawn inspiration and empowerment from Elizabeth Gilbert’s books for years. Now this beloved author digs deep into her own generative process to share her wisdom and unique perspective about creativity. With profound empathy and radiant generosity, she offers potent insights into the mysterious nature of inspiration. She asks us to embrace our curiosity and let go of needless suffering. She shows us how to tackle what we most love, and how to face down what we most fear. She discusses the attitudes, approaches, and habits we need in order to live our most creative lives. Balancing between soulful spirituality and cheerful pragmatism, Gilbert encourages us to uncover the “strange jewels” that are hidden within each of us. Whether we are looking to write a book, make art, find new ways to address challenges in our work, embark on a dream long deferred, or simply infuse our everyday lives with more mindfulness and passion, Big Magi c cracks open a world of wonder and joy.

    Sh 1,295.00
  • Billy Sunday: Major League Evangelist (Heroes of the Faith) Paperback

    People need inspiration like never before-stories of legendary, faith- filled heroes who met amazing obstacles with courage, perseverance, and even joy. . .stories of godly men and women who changed the world. Barbour’s retooled Heroes of the Faith series is back with additional titles-compelling, easy-to-read biographies of missionaries, evangelists, and others who made their mark for Christ beyond the walls of the church. Adults and adolescents alike will be inspired by the commitment, sacrifice, and wisdom of these great Christian leaders. Heroes of the Faith-the name says it all!

    Sh 250.00
  • Bioinformatics Database Systems

    The book summarizes the popular and innovative bioinformatics repositories currently available, including popular primary genetic and protein sequence databases, phylogenetic databases, structure and pathway databases, microarray databases and boutique databases. It also explores the data quality and information integration issues currently involved with managing bioinformatics databases, including data quality issues that have been observed, and efforts in the data cleaning field.

    Sh 7,840.00
  • Biological Bases of Human Behavior

    The Biological Basis of Human Behavior accomplishes what numerous introductory books have failed to do: present an evolutionary explanation of why it is we do what we do. This comprehensive book brings together a diverse number of traditionally separate disciplines including paleoanthropology, psychology, and sociology in its attempt to understand human traits. Rich in controversial topics, this text integrates subjects such as paleontology, speech, the structure of the brain, Eve, and the rather odd way in which humans reproduce. Written as a narrative, this excellent learning tool relates modern behavior to the past environments, stresses, and challenges still evident in the modern human world. For anyone interested in the biological bases of human behavior; psychology; or anthropology.

    Sh 7,420.00
  • Biological Bases of Human Behavior, The 1st Edition

    The Biological Basis of Human Behavior accomplishes what numerous introductory books have failed to do: present an evolutionary explanation of why it is we do what we do. This comprehensive book brings together a diverse number of traditionally separate disciplines including paleoanthropology, psychology, and sociology in its attempt to understand human traits. Rich in controversial topics, this text integrates subjects such as paleontology, speech, the structure of the brain, Eve, and the rather odd way in which humans reproduce. Written as a narrative, this excellent learning tool relates modern behavior to the past environments, stresses, and challenges still evident in the modern human world. For anyone interested in the biological bases of human behavior; psychology; or anthropology.

    Sh 7,420.00
  • Biostatistics: Perspective in Health Care Paperback

    1. Health Surveys. K.Raghav Prasad 2. Sample size determination Sheela Taiwalkar 3. Measuring morbidity from pulmonary tuberculosis KB. Gauzam 4. Methods of mortality data analysis. S. Mukerji and S. Lahiri 5. Path coefficient analysis in medicine. V.G. Kaliaperwnal and N. Sundararaj 6. Categorization of health data and their analysis. A. Indrayan 7. Discrete response analysis in population control: an application of branching process. Bandyopadhyay 8. Survival analysis in clinical data Samir K. Bhattacharya 9. Discriminant analysis in medical diagnosis. T. Krishnan 10. Statistical modelling in health and disease. B.L. Verma 11. Operations research in health care Y.P. Gupta 12. Methods of monitoring, assessment and evaluation of health programmes.

    Sh 11,235.00
  • Birthday Party Bedlam

    • Rachel is planning party games for her little cousin?s birthday and talks Ellie into helping her. One disaster follows another, especially when Rachel?s brother adds to the bedlam. Rachel?s mother is definitely not happy!
    Sh 295.00
  • Blessed

    Quincie Morris, teen restaurateur and neophyte vampire, is in the fight of her life. Even as she adjusts to her new appetites, she must clear her best friend and true love, the hybrid-werewolf Kieren, of murder charges; thwart the apocalyptic ambitions of Bradley Sanguini, the seductive vampire-chef who “blessed” her; and keep her dead parents’ restaurant up and running. She hires a more homespun chef and adds the preternaturally beautiful Zachary to her waiting staff. But with hundreds of new vampires on the rise and Bradley off assuming the powers of Dracula Prime, Zachary soon reveals his true nature – and a flaming sword – and they hit the road to staunch the bloodshed before it’s too late. Even if they save the world, will there be time left to salvage Quincie’s soul?

    Sh 650.00
  • Blessings

    This powerful new novel by the bestselling author ofBlack and Blue,One True Thing,Object Lessons, andA Short Guide to a Happy Lifebegins when a teenage couple drives up, late at night, headlights out, to Blessings, the estate owned by Lydia Blessing. They leave a box and drive away, and in this instant, the world of Blessings is changed forever. Richly written, deeply moving, beautifully crafted, Blessings tells the story of Skip Cuddy, caretaker of the estate, who finds a baby asleep in that box and decides he wants to keep her, and of matriarch Lydia Blessing, who, for her own reasons, decides to help him. The secrets of the past, how they affect the decisions and lives of people in the present; what makes a person, a life, legitimate or illegitimate, and who decides; the unique resources people find in themselves and in a community-these are at the center of this wonderful novel of love, redemption, and personal change by the writer about whomThe Washington Post Book Worldsaid, “Quindlen knows that all the things we ever will be can be found in some forgotten fragment of family.”

    Sh 650.00
  • Blindsighted

    A small Georgia town erupts in panic when a young college professor is found brutally mutilated in the local diner. But it’s only when town pediatrician and coroner Sara Linton does the autopsy that the full extent of the killer’s twisted work becomes clear.

    Sara’s ex-husband, police chief Jeffrey Tolliver, leads the investigation—a trail of terror that grows increasingly macabre when another local woman is found crucified a few days later. But he’s got more than a sadistic serial killer on his hands, because the county’s only female detective, Lena Adams—the first victim’s sister—wants to serve her own justice.

    But it is Sara who holds the key to finding the killer. A secret from her past could unmask the brilliantly malevolent psychopath… or mean her death.

    Sh 650.00
  • Blink

    Best-selling author Gladwell (The Tipping Point) has a dazzling ability to find commonality in disparate fields of study. As he displays again in this entertaining and illuminating look at how we make snap judgments-about people’s intentions, the authenticity of a work of art, even military strategy-he can parse for general readers the intricacies of fascinating but little-known fields like professional food tasting (why does Coke taste different from Pepsi?). Gladwell’s conclusion, after studying how people make instant decisions in a wide range of fields from psychology to police work, is that we can make better instant judgments by training our mind and senses to focus on the most relevant facts-and that less input (as long as it’s the right input) is better than more. Perhaps the most stunning example he gives of this counterintuitive truth is the most expensive war game ever conducted by the Pentagon, in which a wily marine officer, playing “a rogue military commander” in the Persian Gulf and unencumbered by hierarchy, bureaucracy and too much technology, humiliated American forces whose chiefs were bogged down in matrixes, systems for decision making and information overload. But if one sets aside Gladwell’s dazzle, some questions and apparent inconsistencies emerge. If doctors are given an algorithm, or formula, in which only four facts are needed to determine if a patient is having a heart attack, is that really educating the doctor’s decision-making ability-or is it taking the decision out of the doctor’s hands altogether and handing it over to the algorithm? Still, each case study is satisfying, and Gladwell imparts his own evident pleasure in delving into a wide range of fields and seeking an underlying truth.
    Sh 1,295.00
  • Blockchain Basics: A Non-Technical Introduction in 25 Steps 1st ed. Edition

    This book bridges the gap that exists between purely technical books about the blockchain and purely business-focused books. It does so by explaining both the technical concepts that make up the blockchain and their role in business-relevant applications.

    Sh 1,960.00
  • Blood Oath

    Zach Barrows is a cocky, ambitious White House employee until he’s abruptly transferred out and partnered with Nathaniel Cade, a secret agent sworn to protect the president. But Cade is no ordinary civil servant. Bound 140 years ago by a special blood oath, Nathanial Cade is a vampire. On the orders of the president he defends the nation against enemies far stranger-and even more dangerous-than civilians like Zach could ever imagine

    Sh 895.00
  • Blue Ocean Shift

    Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, how to inspire people’s confidence and seize new growth, guiding you step by step through how to take your organization from a red ocean, crowded with competition, to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation and growth. They show why non-disruptive creation is as important as disruption in seizing new growth.

    Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the processes and tools outlined in the book. Whether you are a cash-strapped start-up or a large, established company, a non-profit or national government, you will learn how to move from red to blue oceans in a way that builds people’s confidence so that they own and drive the process.

    With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical reading for leaders, managers and entrepreneurs alike. You’ll learn what works, what doesn’t, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future.

    Sh 2,495.00
  • Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

    In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating “blue oceans” – untapped new market spaces ripe for growth.

    Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: a new preface by the authors: “Help! My Ocean Is Turning Red”; updates on all cases and examples in the book; and two new chapters and an expanded third one – “Alignment, Renewal, and Red Ocean Traps” – that address some of the most pressing questions listeners and readers have asked over the years.

    Sh 3,205.00
  • Bobby The Bunny

    A baby animal board book.

    Sh 595.00