The marketing consultant who turned around such companies Salomon Smith Barney and IBM shares his secrets for elevating marketing strategy from the doldrums, offering guidelines for developing an innovative, effective marketing strategy. Reprint. 35,000 first printing.
Your Marketing Sucks
The marketing consultant who turned around such companies Salomon Smith Barney and IBM shares his secrets for elevating marketing strategy from the doldrums, offering guidelines for developing an innovative, effective marketing strategy. Reprint. 35,000 first printing.1595
Sh 1,595.00
1 in stock
| Author | Mark Stevens |
|---|
Customer Reviews
There are no reviews yet.
Related products
-
People Management (Collins Business Secrets)
Sh 600.00BOOK SUMMARY OF COLLINS BUSINESS SECRETS : PEOPLE MANAGEMENT The people management secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of People Management Includes how to: * Build a business-like relationships with your direct reports * Set clear targets and monitor them * Understand different personality types and how to manage them * Deliver criticism and compliments in the right way * Mentor your employees to produce fantastic results
-
High Trust Selling: Make More Money in Less Time with Less Stress
Sh 995.00Do you feel like your career exists somewhere between your last sale and your next one? Are you always searching for the way to bridge the gap and create long-term success? Does it seem that somehow your life is only about your ability to perform on the job?
For too long you have bought into the idea that the business you do and the life you lead are completely separate. What Todd Duncan has learned in his twenty-two years of sales is the polar opposite: When you discover how to connect who you are and what you are about in your selling career, the results will be phenomenal and long-lasting.
No matter what industry you work in or what type of sales position you hold, adopting the practical principles in High Trust Selling will open the door to a new way of thinking and a life beyond your wildest expectations.
“Long-term sales success happens when high trust exists―when you are a trustworthy salesperson running a trustworthy sales business, and when it’s clear to your clients that you are a person of integrity who will not only do what you say but who also has the means to deliver.” ―Todd Duncan
-
Introduction to Public Procurement
Sh 11,102.00Public procurement officials control 23 percent of the United States Gross National Product through annual acquisistion of 2.1 trillion in goods and services. This text has been developed to provide a bridge between those who operate within the public sector and academia as a fist step toward identifying the body of knowledge associated with public procurement. This text is designed to provide both an overview and an overture into the field of public procurement. Public procurement professionals support operations with an uninterrupted flow of goods and services, purchase competitively by keeping ahead of the marketplace and all the while balance the dynamic tradeoffs among efficiency, equity and fairness, in addition to and competing with socio-economic objectives. This book is the first in a series devoted to the study and application of public procurement in today’s changing governmental environment and will prove to be a valuable resource, today and in the future.
-
E-Commerce: An Indian Perspective
Sh 5,600.00Electronic Commerce is booming in India, offering new ways of doing business. Referring to aspects of online business involving exchanges among customers, business partners and vendors, e-commerce has increased the speed and ease with which business can be transacted today, resulting in intense competition between enterprises. Companies are at a crossroads – either go online or go out of business.
Now in its fifth edition, this text will equip students with the latest information on concepts, models, strategies, and techniques that can be used to build useful e-commerce applications. The range of topics covered is broad, making this book a solid introductory text for the rapidly expanding number of courses in e-commerce for business students at undergraduate or postgraduate level, and also for students pursuing courses in computer applications, information technology and information science.
The book features comprehensive and diverse case studies and data on multinational companies, showcasing both the success and failure of their Web-based electronic business models. New material on developments in technology and taxation issues is included. This text will arm students with the skills to deal successfully with the managerial issues they will face as future business professionals. -
How Women Rise: Break the 12 Habits Holding You Back from Your Next Raise, Promotion, or Job
Sh 1,695.00Leadership expert Sally Helgesen and bestselling leadership coach Marshall Goldsmith have trained thousands of high achievers — men and women — to reach even greater heights. Again and again, they see that women face specific and different roadblocks from men as they advance in the workplace. In fact, the very habits that helped women early in their careers can hinder them as they move up. Simply put, what got you here won’t get you there . . . and you might not even realize your blind spots until it’s too late.
-
Managing Transitions: Making The Most Of Change
Sh 1,295.00In Managing Transitions, William Bridges provides a clear understanding of what change does to employees and what employees in transition can do .The business world is constantly transforming. When restructures, mergers, bankruptcies, and layoffs hit the workplace, employees and managers naturally find the resulting situational shifts to be challenging. But the psychological transitions that accompany them are even more stressful. Organizational transitions affect people; it is always people, rather than a company, who have to embrace a new situation and carry out the corresponding change.
As veteran business consultant William Bridges explains, transition is successful when employees have a purpose, a plan, and a part to play. This indispensable guide is now updated to reflect the challenges of today’s ever-changing, always-on, and globally connected workplaces. Directed at managers on all rungs of the corporate ladder, this expanded edition of the classic bestseller provides practical, step-by-step strategies for minimizing disruptions and navigating uncertain times.
-
Good To Great- Jim Collins
Sh 1,695.00After a five-year research project, Jim Collins concludes that good to great can and does happen. In this book, he uncovers the underlying variables that enable any type of organisation to make the leap from good to great while other organisations remain only good. Rigorously supported by evidence, his findings are surprising – at times even shocking – to the modern mind.
Good to Great achieves a rare distinction: a management book full of vital ideas that reads as well as a fast-paced novel. It is widely regarded as one of the most important business books ever written.
-
Thinking, Fast and Slow-Daniel Kahneman
Sh 1,595.00”There have been many good books on human rationality and irrationality, but only one masterpiece. That masterpiece is Thinking, Fast and Slow” Financial Times
”A lifetime”s worth of wisdom” Steven D. Levitt, co-author of Freakonomics
Why do we make the decisions we do? Nobel Prize winner Daniel Kahneman revolutionised our understanding of human behaviour with Thinking, Fast and Slow. Distilling his life”s work, Kahneman showed that there are two ways we make choices: fast, intuitive thinking, and slow, rational thinking. His book reveals how our minds are tripped up by error, bias and prejudice (even when we think we are being logical) and gives practical techniques that enable us all to improve our decision-making. This profound exploration of the marvels and limitations of the human mind has had a lasting impact on how we see ourselves.
”The godfather of behavioural science … his steely analysis of the human mind and its many flaws remains perhaps the most useful guide to remaining sane and steady” Sunday Times
Be the first to review “Your Marketing Sucks”