Strategic Management

The Electronic Day Trader: Successful Strategies for On-line Trading”, Marc Friedfertig and George West is an international Bestseller! It is the first book to bring high-profit day trading to the individual investor! It is now in paperback! ‘This is the book that started it all’ – Joel Kurtzman, “Fortune”. ‘If you want to take your first few steps into the fiercely competitive (and potentially lucrative) world of stock trading, then you should definitely read this book’ – Roger Segal, TheStreet.com. ‘[Friedfertig and West’s] thorough overview moves at the right pace, with well-chosen examples and solid explanations of how to compete in the cut-throat day trading game’ – “Online Investor”.”BusinessWeek”, “The Wall Street Journal”, “The New York Times”. These national publications recognized the groundbreaking “Electronic Day Trader” for its broad-based market power – not to mention its amazing run on each of their bestseller lists! Now let day trading pioneers Marc Friedfertig and George West, also the authors of the bestselling “Electronic Day Traders’ Secrets”, show you the systems, strategies, and step-by-step instructions to: use today’s high-powered home computers to access professional research, real-time quotes, and low-cost, instant trade executions; bypass your broker and gain direct access to the markets – through SuperDot, ECNs, and other electronic trading systems; and, develop the skills used by market makers to beat them at their own game.

The sales culture of the twenty-first century is one where decisions are often made on the fly, calls are not thought out, and communication is based on onscreen ramblings, hitting Òsend,Ó and seeing what happens next. While e-mail has made it easier for salespeople to communicate than ever before, itÕs crucial to your success that your message is clear, concise, and to the point.

Renowned sales guru Stephan Schiffman understands the unique benefits and challenges of using e-mail as a sales tool. E-mail Selling Techniques delivers dependable strategies to help you understand when and how to use e-mail to communicate with a client or prospect.

E-mail Selling Techniques offers essential guidelines for:

• The proper length and format of sales e-mails
• Advice on tone and content
• Tips for writing attention-grabbing subject lines
• Identifying when a phone call might be more appropriate If you rely on computers and portable e-mail devices to do business, Stephan Schiffman will show you how to use technology to your advantage and get the deal done.

At a time when it’s harder than ever to get and keep people’s attention, we could all use some help. Enter Sonya Hamlin, author of the now classic How to Talk So People Listen (1988), and one of the country’s leading communication experts. In this revised and updated edition, Sonya Hamlin, arguably America’s leading communication expert, shows us how to successfully capture people’s attention so that they listen, understand,…

Sally Hogshead believes the greatest value you can add is to become more of yourself.

Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising award.

She frequently appears in national media including NBC’s Today Show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry’s highest award for professional excellence. Her advertising work hangs in the Smithsonian Museum of American History.

The science of fascination is based on Hogshead’s decade of research with 250,000 participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.